1. Media & Marketing

FaceTime with the Content Guy:  Unfortunate Crosscurrents

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Carmen Quiroga, who immigrated to the US from Mexico 17 years ago, was living the American dream, opening up a little breakfast spot in Coventry, Connecticut.  But it has turned into a bit of a nightmare, since she chose for her business a name that seemed in tune with its value proposition, but that, unbeknownst to her, held political connotations:  Woke.  I have some thoughts…

The post <strong>FaceTime with the Content Guy:  Unfortunate Crosscurrents</strong> appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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