1. CPG & FMCG
  2. Data & Insights
  3. Shopper & Customer
  4. Holiday & Events

Data: The other Black Friday treasure chest

Brian Cluster, director of industry strategy, CPG and retail, Stibo Systems, reveals how Black Friday (and the surrounding weeks) isn’t just about cash profit anymore. It’s about building on relationships with consumers and establishing a new relationship entirely with a shopper. The key to building those relationships? Clean data.

View Original Article
Comments to: Data: The other Black Friday treasure chest