2021 in Retail: 4 Leaders Share New Year Lessons and Predictions

December 31st marked the end of a year that upended norms and plans for individuals, organizations, and companies.

Especially in retail.

A shifting economy, combined with soaring unemployment, meant that shoppers kept a tighter grip on their wallets. And pandemic concerns led to dramatic shifts in shopper habits.

As we reflect on a challenging year, and look forward to the opportunities of 2021, we asked four Field Agent leaders to share their thoughts on the lessons learned by retailers and CPG brands in 2020, and the changes to come in the industry.

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