1. Associates & Employees

Inside Levi’s first campaign from new creative agency

Written by Posted on Less than 0 min read

Chief Marketing Officer Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress.”

View Original Article
Member since
Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics such as the future of brick-and-mortar, retail technology, e-commerce, marketing, payment technology, in-store operations, omnichannel shopper journey, and more. Retail Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in the most competitive industries. https://www.retaildive.com/
Do you like RetailDive's articles? Follow on social!

More from RetailDive

  1. Data & Insights

Retail’s new crystal ball: how transaction data gives you a competitive edge

Imagine if, a decade ago, your retail business could have seen how and where consumers were adopting e-commerce. Imagine if you could have observed how adoption patterns differed by age group and by location. And imagine if you had had access to all this data in real time. You could have made informed decisions to […]
4 min read
0
  1. Department: Consumer Durables

Sweaty Betty taps Nike vet as chief marketing officer

The Wolverine World Wide-owned athletic brand has tapped Kerry Williams, a former hockey player and retail veteran, to fill the role. View Original Article Dept. Apparel Executives RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, […]
< 1 min read
0
  1. Trends & External Forces

More than 50K stores may close by 2027: UBS

Small chains are most at risk due to lack of capital to build an omnichannel offering. View Original Article Results & Investment Brick and Mortar Predictions and Forecasts Omnichannel RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

UPS peak surcharges to affect large shippers expecting strong holiday demand

The fee follows FedEx and the Postal Service announcing their own cost hikes. View Original Article Delivery Holiday & Events RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Partnerships & Alt Profit

ThirdLove partners with Neiman Marcus

The DTC intimates brand is expanding its reach and gaining access to a luxury shopper through the department store.  View Original Article Partnerships Shoppers RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and […]
< 1 min read
0
  1. Department: Consumer Durables

Hasbro, Mattel make gains in tough Q2

Sales are up at the toy companies, but margins are still getting squeezed by supply chain costs.  View Original Article Operations & Supply Chain Dept. Toys & Games RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Walmart ups stake in Flipkart after buying additional shares from Tiger Global

The mass merchant in 2018 became Flipkart’s largest shareholder after paying $16 billion for an initial 77% stake in the company. View Original Article Delivery Walmart RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Macy’s renegotiates carrier contracts for lower delivery costs

​[[“value”:”The department store retailer uses UPS and the U.S. Postal Service but did not specify which deals were adjusted.”]]  View Original Article Delivery RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and […]
< 1 min read
0
  1. Media & Marketing

Walmart picks Paramount as streaming partner for membership plan

Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost. View Original Article Walmart Marketing: Digital Media Marketing: Loyalty & Subscription Partnerships Streaming RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. […]
< 1 min read
0
  1. Department: Consumer Durables

Allbirds creates zero-carbon shoe

The DTC brand, which developed the Moonshot shoe through a regenerative wool program, is open to sharing its process with other companies. View Original Article Dept. Apparel RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily […]
< 1 min read
0
  1. Corporate Strategy

New Gap Inc. CEO: ‘We need to make these brands matter more’

​Further declines in Q2 greeted former Mattel executive Richard Dickson as he took the helm at the apparel conglomerate.  View Original Article Executives Dept. Apparel Dept. Toys & Games RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. […]
< 1 min read
0
  1. Channel: Home Improvement

Lowe’s debuts ‘digital twin’ store

The virtual replica of one of the retailer’s stores combines spatial data with Lowe’s data, including product location and historical order information. View Original Article Data & Insights Brick and Mortar Store Location Lowes RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

Deckers names new CEO as Q3 sales tick up 16%

Stefano Caroti, who most recently was the company’s chief commercial officer, also led Hoka in the interim and spent over a decade at Nike. View Original Article Executives Dept. Apparel RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Uncategorized

Peloton delays filing of 10-K report

Following last week’s news of a $1.2 billion Q4 net loss, the brand needs more time for accounting to file its 10-K. View Original Article RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, […]
< 1 min read
0
  1. Uncategorized

Boll & Branch expands into furniture

​[[“value”:”The bedding brand has launched a collection that includes beds, benches, dressers, nightstands and hand-tufted rugs.”]]  View Original Article RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics such as […]
< 1 min read
0
  1. Corporate Finance

EBay Ventures invests in sporting goods marketplace SidelineSwap

SidelineSwap also received an investment by DSG Ventures — the corporate venture arm of Dick’s Sporting Goods — last fall. View Original Article Results & Investment Dept. Nonfood Dept. Sporting goods RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. ESG

Ikea makes strides in reducing carbon footprint

The home furnishings retailer, which attributes its progress to clean energy initiatives, said greenhouse gas emissions declined by 11.5% last year. View Original Article Dept. Fuel Sustainability Dept. Nonfood RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Shopper & Customer

18 retailers at risk of bankruptcy as consumers tighten wallets in 2022

As demand wavers and capital gets harder to find, the number of companies at risk has soared from last year.  View Original Article Results & Investment Consumers Bankruptcy RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

7-Eleven to offer a year of free delivery during Black Friday

New Gold Plus members who sign up between Nov. 25 and Nov. 28 get free shipping on over 3,000 items, including food and alcohol. View Original Article Editor's Choice Delivery 7-Eleven & Speedway Dept. Adult Bev Dept. Grocery Operations & Supply Chain Holiday & Events RetailDive Member since November 25, 2020 Loading + Follow Following […]
< 1 min read
0
  1. Department: Consumer Durables

J.C. Penney unveils ‘Abbott Elementary’ themed collection

​[[“value”:”The retailer wants to celebrate teachers with a collection of breathable, professional apparel fit for a classroom.”]]  View Original Article Dept. Apparel RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app […]
< 1 min read
0
Next