1. CPG & FMCG

Dove pushes for legislation to protect kids’ self-esteem from social media

Written by Posted on Less than 0 min read

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Allstate sparks mocktail inspiration on Instagram in safe driving push

The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows. View Original Article Dept. Beverage Marketing: Broadcast Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. View Original Article Marketing: Loyalty & Subscription Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Trends & External Forces

FTC addresses ‘AI hype’ with warning about potential abuse in advertising

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which this week inked a deal with Snap. View Original Article Technology & Innovation Government ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

How technology changes the way beauty brands interact with consumers

During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.  View Original Article Shoppers TikTok Data & Insights Dept. HBC Executives Marketing: Social Media Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

Coke’s holiday strategy leans into streaming with Prime Video anthology

A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe. View Original Article Strategy Marketing: Digital Media Holiday & Events Streaming Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated. View Original Article Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Beverage

Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea

The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages. View Original Article Dept. Beverage Consumers PepsiCo Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Wingstop names 72andSunny creative AOR to grow brand awareness

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak. View Original Article Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Delivery

Campaign Trail: Postmates animates food-fueled fever dreams

Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond. View Original Article Food Delivery Dept. Beverage Dept. Grocery Postmates  MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

Minute Maid’s first global campaign supports new unified visual identity

The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design. View Original Article Dept. Beverage Consumers Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Microsoft rolls out new chat ads API as part of AI blitz

Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. ESG

Influencers have greatest impact on consumer sustainability choices, Unilever finds

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns. View Original Article Marketing: Broadcast Marketing: Social Media Sustainability Consumers Government ESG and CSR Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Adult Beverage

Heineken helps Ant-Man shrink alcohol consumption in new ads

In the run up to Marvel’s “Ant-Man and The Wasp: Quantumania,” the brewer is hoping to spread the word about its alcohol-free option. View Original Article Dept. Adult Bev Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

AB InBev’s Beck’s makes ‘futuristic’ beer using artificial intelligence

The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated. View Original Article Dept. Adult Bev Dept. Beverage Technology & Innovation CPG: Adult Beverage Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Agencies & Vendors

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern. View Original Article Insight Providers Executives Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves. View Original Article Marketing: Social Media Predictions and Forecasts Streaming ESG and CSR Data & Insights Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content. View Original Article TikTok Meta (Facebook) Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Snickers takes to the skies in air-travel focused campaign

With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers. View Original Article International Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

Separate efforts show the marketers using a seemingly ubiquitous brand ambassador for different promotional ends. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Havas boosts creative offering with Uncommon acquisition

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output. View Original Article International - UK Partnerships Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next