1. Channel: Ecommerce & Digital

Amazon Q4 2023 Earnings Recap

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Amazon experienced a record-breaking holiday season and finished the final quarter of the year in a more profitable position vs. the prior seven quarters. The company reported 14% year-over-year growth, surpassing their top-end predictions. CEO, Andy Jassy, attributed this success to several key areas including: reduced cost to serve stemming from fulfillment network enhancements and heightened efficiency, strong performance from Amazon Advertising, specifically Sponsored Products, and Amazon’s lengthened Holiday shopping event.

Jassy emphasized that AI remains central to AWS’s strategy, positioning it as an essential collaborator for future enterprise AI ventures. Although not technically a Q4 update, a major announcement made on the call was the launch of Rufus: a new, conversational customer shopping experience powered by generative AI. Harvest Group is monitoring the rollout and development of AI-powered search as well as the impact that it will have on SEO and advertising strategies for clients.

Download Harvest Group’s full Amazon Q4 2023 earnings recap with takeaways from our team of Amazon experts here:

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Named one of Entrepreneur Magazine’s 2018 Top Company Cultures, Forbes 2019 Small Giants and Inc.'s Best Workplaces of 2020, Harvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart, Walmart.com, Sam’s Club, Kroger and now Target. Our multi-functional team of retail experts leverages first class systems and technology to fight for clients along every step of the retail journey. With the industry currently split into traditional brick and mortar brokerages and eCommerce only tech companies, we are proud to provide a rare omni-channel solution for companies at all life stages. From Shark Tank funded start-ups to Top 50 CPG companies and everyone in between, we help our clients put more products in shoppers'​ baskets, both in store and online. At Harvest Group, our culture is at the heart of everything we do. We prioritize our values in every area of our business— in our people, relationships, processes, and ultimately how we serve our clients. https://harvestgroup.com/
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