Who should own retail media responsibilities and budgets — Marketing or Sales?
The most forward-thinking brands realize that there is no easy answer to this question. Ways to approach your media mix are constantly evolving – with new opportunities being added, such as the addition of off-site advertising via DSPs like The Trade Desk, or additional reporting unlocks with Amazon Marketing Cloud.
In this guide, our team of retail media experts will walk you through examples and ways of working between Sales and Marketing teams to create an effective strategy, budget, and execution plan when considering your retail media investments across platforms.
Download Harvest Group’s Retail Media Investment 101 Guide here:
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Named one of Entrepreneur Magazine’s 2018 Top Company Cultures, Forbes 2019 Small Giants and Inc.'s Best Workplaces of 2020, Harvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart, Walmart.com, Sam’s Club, Kroger and now Target. Our multi-functional team of retail experts leverages first class systems and technology to fight for clients along every step of the retail journey. With the industry currently split into traditional brick and mortar brokerages and eCommerce only tech companies, we are proud to provide a rare omni-channel solution for companies at all life stages. From Shark Tank funded start-ups to Top 50 CPG companies and everyone in between, we help our clients put more products in shoppers' baskets, both in store and online.
At Harvest Group, our culture is at the heart of everything we do. We prioritize our values in every area of our business— in our people, relationships, processes, and ultimately how we serve our clients.
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