The Harvest Group
Named one of Entrepreneur Magazine’s 2018 Top Company Cultures, Forbes 2019 Small Giants and Inc.'s Best Workplaces of 2020, Harvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart, Walmart.com, Sam’s Club, Kroger and now Target. Our multi-functional team of retail experts leverages first class systems and technology to fight for clients along every step of the retail journey. With the industry currently split into traditional brick and mortar brokerages and eCommerce only tech companies, we are proud to provide a rare omni-channel solution for companies at all life stages. From Shark Tank funded start-ups to Top 50 CPG companies and everyone in between, we help our clients put more products in shoppers'​ baskets, both in store and online. At Harvest Group, our culture is at the heart of everything we do. We prioritize our values in every area of our business— in our people, relationships, processes, and ultimately how we serve our clients. https://harvestgroup.com/

The Harvest Group's articles

  1. Channel: Ecommerce & Digital

2X Your Product Visibility on Amazon Through Variations & Virtual Bundles

​Amazon Variations and Virtual Bundles are two critical elements to leverage when building your Amazon catalog and optimizing your PDPs (product detail pages); however, they’re often misunderstood or improperly implemented, causing serious issues for sellers. A variation and virtual bundling strategy helps to simplify the shopping experience for your customers which in turn can drive […]
4 min read
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  1. Channel: Grocery

Albertsons Q4 2023 Earnings Recap

Albertsons reported Q4 and full year 2023 earnings on April 22nd relatively in-line with expectations, marked by slightly better year-over-year net sales, positive but decelerating ID sales growth, and higher digital sales. The bigger news was an amendment to the divestiture of more stores ahead of the FTC hearings this summer. Download our full report […]
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  1. Channel: Mass

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Channel: Mass

Target Q4 2023 Earnings Recap

Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
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  1. Channel: Ecommerce & Digital

Amazon Q4 2023 Earnings Recap

Amazon experienced a record-breaking holiday season and finished the final quarter of the year in a more profitable position vs. the prior seven quarters. The company reported 14% year-over-year growth, surpassing their top-end predictions. CEO, Andy Jassy, attributed this success to several key areas including: reduced cost to serve stemming from fulfillment network enhancements and […]
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  1. Channel: Club

Costco Q3 2023 (FY Q1 ’24) Earnings Recap

On December 14, 2023, Costco released FY Q1 2024 results. Costco topped quarterly revenue & earnings expectations due to strong sales in Fresh Foods and Foods & Sundries with eCommerce and Non-Foods showing improvement. Underlying positive sentiment for Costco’s Q1 was anchored by traffic increases of +4.7% worldwide, membership renewal growth being up 10 bps […]
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  1. Retailer Media

Retail Media Investment 101 – Who Owns the Budget & Strategy?

Who should own retail media responsibilities and budgets — Marketing or Sales? The most forward-thinking brands realize that there is no easy answer to this question. Ways to approach your media mix are constantly evolving – with new opportunities being added, such as the addition of off-site advertising via DSPs like The Trade Desk, or […]
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  1. Channel: Grocery

Kroger Q3 2023 Earnings Recap

In Kroger’s Q3 earnings release on November 30th, the company signaled a continued conservatism in consumer shopping habits, leading to identical store sales declining by 0.6%.  Additionally, Kroger updated its full year guidance, lowering estimates of same-store sales growth between 0.6 and 1%. This is down from previous guidance of 1-2% growth. These results point […]
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  1. Channel: Mass

Target Q3 2023 Earnings Recap

Target reported its Q3 2023 financial results on November 15th. For the second consecutive quarter, Target reported negative comparable sales, experiencing a top-line decline of 4.9% compared to Q3 2022. Persistent economic challenges have forced the Guest to be more discerning in their spending. Factors such as inflation, high interest rates, and the resumption of […]
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  1. Data & Insights

Kroger Blueprint 2023 Event Recap

Last month our Harvest Group Kroger team hosted our annual Kroger Blueprint event in Cincinnati. We created our series of Blueprint events to remove the barrier between retailer strategy and our clients by hearing directly from retailer executives about the strategies for growth in the coming year and how they apply specifically to your business. […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon Q3 2023 Earnings Recap

Amazon reported an 11% year-over-year growth in their Q3 figures, surpassing their top-end predictions. CEO Andy Jassy attributed this success to reduced servicing costs stemming from an enhanced fulfillment network and heightened efficiency. This has enabled more same-day and next-day deliveries, leading to bigger order values and more frequent shopping. Furthermore, this year’s Prime Day […]
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  1. Channel: Club

Costco Q2 (FYQ4) 2023 Earnings Recap

Costco topped quarterly revenue & earnings expectations due to steady grocery demand, despite weaker trends on discretionary & big-ticket items. Underlying positive sentiment for the end of Costco’s fiscal year was anchored by positive momentum for traffic & membership growth and an increase in their mix of Executive Memberships. *Note: Costco’s fiscal year runs from […]
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