How a pretzel with a devoted following finally got its first ad

For more than a decade, this brand grew organically, thanks to devotees, but Insights and brand growth expertise brought it to the next level.

MarketingDive Member since February 6, 2021

Loading + Follow Following

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.

Do you like MarketingDive's articles? Follow on social!