1. Media & Marketing

Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

Written by Posted on Less than 0 min read

The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food

Heinz connects with past viral stars for new sauce drops

To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung that have celebrated 15 minutes of fame. Dive Brief: Heinz has enlisted past viral stars to market the release of six limited-time sauces that are part of its “15 Minutes of Flavor” campaign, per details shared with Marketing Dive. Rebecca Black, […]
2 min read
0
  1. Technology & Innovation

Snapple turns to AI for next iteration of brand’s ‘Real Facts’ program

The beverage brand is inviting consumers to use an OpenAI-powered tool to generate facts, with some appearing under bottle caps in 2024. View Original Article Dept. Beverage Consumers Technology & Innovation Predictions and Forecasts ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

81% of consumers embraced influencer marketing in the past year, study finds

Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications. View Original Article Dept. Beverage Dept. Grocery Dept. HBC Marketing: Social Media Consumers Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Corporate Strategy

General Motors CMO Deborah Wahl to retire

Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future. View Original Article COVID19 Executives Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Stores & Formats

Shake Shack powers up ‘Super Mario Bros.’ activation

In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app. View Original Article Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. View Original Article Consumers Data & Insights Marketing: Direct & Personalization Marketing: In Store Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Trends & External Forces

Gatorade teams with Meta, The Weather Channel for summer PSA

Weather-triggered paid support is part of the sport drink brand’s “Don’t Go Missing” campaign, which urges athletes to stay hydrated for key moments. View Original Article Dept. Beverage Weather PepsiCo Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

IPG integrates Adobe’s AI-driven GenStudio content creation platform

To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers. View Original Article AI Technology & Innovation Competition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Mass

Walmart comps pickleball court reservations as craze takes off

A program in partnership with Break the Love could drive interest to Walmart+, offering members exclusive perks like first dibs on peak booking times. View Original Article Marketing: Loyalty & Subscription Partnerships Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Delivery

Drizly rebrands to focus on gift-giving and e-commerce

A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose.  View Original Article Philanthropy Drizly Delivery Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home. View Original Article Marketing: OOH Marketing: Social Media ESG and CSR KraftHeinz Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

IAB, MRC draft preliminary AR measurement guidelines for advertisers

The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024. View Original Article Technology & Innovation Predictions and Forecasts Tech: AR and VR Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

After handling the CPG giant’s business at Publicis, Gail Hollander now leads the marketer’s in-house efforts to modernize brands for new audiences. View Original Article Agencies Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Strategy

Carl’s Jr., Hardee’s parent appoints CMO, CFO

CKE’s new execs join the company during an ongoing brand overhaul focused on renovations, technology advancements and streamlined operations. View Original Article Executives Operations & Supply Chain Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Havas boosts creative offering with Uncommon acquisition

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output. View Original Article Partnerships Acquisition International - UK MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Partnerships & Alt Profit

IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as ad signal loss intensifies. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Retailer Media

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane. View Original Article Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Retailer Media

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Finance

MediaMath’s bankruptcy demonstrates difficulties of DSP model

The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group. View Original Article Technology & Innovation Bankruptcy Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.  View Original Article Streaming ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next