Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the eCommerce space. MikMak took a closer look at what your brand needs to do to reach this unique demographic of shoppers. Here’s what we found.
MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.https://www.mikmak.com/
