1. Trends & External Forces

Who’s Shopping for Home Care and How to Reach Them

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Who’s Shopping for Home Care and How to Reach Them

 

Taking care of your home has become a higher priority for many people across the globe since the pandemic. Related to this trend, Home Care products have become an emerging category for eCommerce. For example, during the summer’s retailer driven shopping occasions, Home Care items had purchase intent rates 4x the category benchmark on the MikMak Platform. To help brands capitalize on this growth, we took a closer look at who is buying Home Care products and what can be done to best reach them. 

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MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
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