1. Shopper & Customer

Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect

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Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect

When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of course, everyone shops a little differently from one another. To uncover some of these differences and take a pulse on shopper expectations and perceptions around product categories, buying occasions, and channels, MikMak recently surveyed our 8000+ LinkedIn followers.

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MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
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