1. Department: Adult Beverage

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

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What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

By Tony Sloan | ecommerce, digital marketing, Food and Beverage, Alcohol, geographic data

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3 Billion on beer alone for the Super Bowl (not including wine, liquor, or other spirits). Ahead of this momentous occasion for sports and alcohol, it’s important to know how consumers are likely to shop and drink this year. MikMak took a closer look at current trends, and here’s what we found.

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MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
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