1. Holiday & Events

Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Written by Posted on Less than 0 min read

 

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity for consumers and brands alike.

View Original Article
Post Views: 256
Member since
MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
Do you like MikMak's articles? Follow on social!

More from MikMak

  1. Acquisitions, Divestitures & Mergers

MikMak Acquires ChannelAdvisor Shoppable Media & Brand Analytics from CommerceHub

At MikMak, we’re proud to announce our acquisition of ChannelAdvisor Shoppable Media and Brand Analytics from CommerceHub, marking a pivotal moment in the company’s journey to becoming the #1 commerce intelligence enabler that converts global customers. View Original Article Data & Insights Marketing: Digital Media Technology & Innovation Acquisition Post Views: 334 MikMak Member since […]
< 1 min read
0
  1. Department: Beverage

eCommerce Marketing Tips to Tap into the UK’s Growing Food and Beverage Appetite

  In the UK, eCommerce Food and Beverage sales are surging. According to eMarketer, eCommerce grocery sales have climbed steadily since 2020 and are expected to make up 18 percent of all UK eCommerce sales by 2025—a more than 3x increase from 2019. As this group purchases more Food and Beverage products, it’s busting eCommerce […]
< 1 min read
0
  1. Partnerships & Alt Profit

Apple’s iOS 17 and What It Means for MikMak Brand Partners

 There’s been a lot of chatter about Apple’s privacy updates for their recently released iOS 17, mainly on how, if at all, it will impact advertisers. To help your brand prepare for this launch, MikMak is here to break down what’s included in the recent iOS 17 release and take a look at how MikMak […]
< 1 min read
0
  1. Holiday & Events

What Black Friday and Cyber Monday Revealed about Consumer Shopping Habits

  Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday (5.8 percent more than last year), and $9.12 billion in sales on Black Friday. (2.3 percent more than last year). View Original […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Preparing for October Retailer Driven Shopping Occasions

  Amazon recently announced its second Prime Day for the year, taking place October 11th & 12th. Likewise, Target is having a Deal Days event October 6th-8th. Given that this July’s Prime Day was the biggest Prime Day event ever, with more than 300 million items purchased, these retailer-driven shopping occasions are vital for eCommerce […]
< 1 min read
0
  1. Holiday & Events

Using eCommerce Insights to Inform Inventory Planning Strategies for the 2022 Holiday Season

  With Q3 in full swing, now is the time for brands to focus on planning for the 2022 Holiday Season. MikMak’s Shopping Index shows that this year, holiday shopping will begin on Tuesday, November 1, and continue until the end of the year with three major purchasing peaks before the end of the season.  […]
< 1 min read
0
  1. Shopper & Customer

Appeal to Female-Identifying Shoppers With These eCommerce Insights

  Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer look at the purchasing habits of female-identifying shoppers so that your brand can celebrate and appeal to these shoppers all year long. Here’s […]
< 1 min read
0
  1. Shopper & Customer

How Brands Can Celebrate and Reach Hispanic Shoppers during National Hispanic Heritage Month and Beyond

  We are about halfway through National Hispanic Heritage Month, which extends through October 15th. Aligning with this celebratory time, we took a closer look at one of eCommerce’s fastest-growing consumer segments: Hispanic Shoppers. View Original Article Shoppers Inclusivity Marketing: Social Media Consumers Post Views: 412 MikMak Member since March 28, 2021 Loading + Follow […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

MikMak to Acquire Swaven; MikMak 3.0 Coming Soon

MikMak is proud to announce the signing of a definitive agreement to acquire Swaven, a preeminent eCommerce enablement and analytics software company across EMEA, APAC, and LATAM, to create MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform.  View Original Article Editor's Choice Data & Insights Marketing: Social Media Technology & Innovation Acquisition […]
< 1 min read
0
  1. Holiday & Events

Paying Attention to Prices and Promotions this 2022 Back-to-School Season

Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July, shoppers are already on the lookout for deals. Here’s a quick look at what back-to-school shopping will be like this year. View Original Article Editor's […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Key Findings from October 2022’s Retailer Deal Days

  This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from October 6th through the 8th. The retailer included deals on hot ticket gift items like toys and electronics and also specials on everyday essentials […]
< 1 min read
0
  1. Media & Marketing

Trends Behind eCommerce Purchases This Mother’s Day

With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to show their love and appreciation. This year, Mother’s Day spending will likely reach a record high of $31.7B, an increase […]
< 1 min read
0
  1. Department: Nonfood

Unlocking the “Pawsibilities” of eCommerce Success in the Pet Care Industry

  Insider Intelligence predicts that nearly half of all US Pet Care product sales will shift to the online realm by 2025. Embracing this fast-paced digital age, pet owners are flocking to online platforms to fulfill their furry friends’ needs, and the numbers are nothing short of impressive. View Original Article Marketing: Social Media Economy […]
< 1 min read
0
  1. Channel: Mass

“Zeroing in” on Target Shoppers with eCommerce Marketing Insights

  Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands that use their eCommerce marketing strategy to hone in on this retailer’s shoppers could see sales surge. View Original Article Target Data & Insights […]
< 1 min read
0
  1. Media & Marketing

How We Planned MikMak’s Awesome Hybrid Company Offsite

MikMak recently hosted our first hybrid company offsite at The William Vale Hotel in Williamsburg, Brooklyn, NY. This is the first time the company has met in person since going remote in March of 2020, and now we’re nearly quadrupled in size. Last month, over 120 MikMak employees gathered in person and virtually to participate […]
< 1 min read
0
  1. Department: Adult Beverage

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3 Billion on beer alone for the Super Bowl (not including wine, liquor, or other spirits). Ahead of this momentous occasion for sports and alcohol, it’s important to know how consumers are likely to shop and drink this year. MikMak took a closer look at current trends, and here’s what we found.
< 1 min read
0
5
  1. Retail Ecosystem

Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast

  The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition. 2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact the start of 2022 with eCommerce leaders still struggling with inventory and recruitment. As the year progressed, however, inflation increased […]
< 1 min read
0
  1. Shopper & Customer

A “Glass Half Full” Approach to Changing Alcohol Laws and Consumer Behaviors

Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending more time at home, it was convenient enough for me to order resistance bands so I could work out in my tiny apartment, or a […]
< 1 min read
0
  1. Shopper & Customer

Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands

At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day by hundreds of CPG brands all over the world, was built on the promise of this concept, in fact. That being […]
< 1 min read
0
  1. Shopper & Customer

Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect

When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of course, everyone shops a little differently from one another. To uncover some of these differences and take a pulse on […]
< 1 min read
0
Next