MikMak's articles

  1. Shopper & Customer
Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending more time at home, it was convenient enough for me to order resistance bands so I could work out in my tiny apartment, or a […]
  1. Channel: Ecommerce & Digital
With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping occasions, Amazon alone saw $11 billion in sales, and retailers in the MikMak Shopping Index reached a purchase intent rate of 9.5 percent, […]
  1. Shopper & Customer
At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day by hundreds of CPG brands all over the world, was built on the promise of this concept, in fact. That being […]
  1. Shopper & Customer
When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of course, everyone shops a little differently from one another. To uncover some of these differences and take a pulse on […]
  1. Retail Operations
Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any digital platform where people interact with each other become a critical component to eCommerce brands’ success. In fact, MikMak’s Shopping Index found that 53 percent of […]
  1. Media & Marketing
With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to show their love and appreciation. This year, Mother’s Day spending will likely reach a record high of $31.7B, an increase […]
  1. Media & Marketing
You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations. For example, many believe that the earthy Taurus enjoys luxurious purchases while Virgos may exhibit more brand loyalty and buy their tried and true products. […]
  1. Corporate Strategy
In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski, Digital Media Director at HEINEKEN, joined Sasha Reyes-Guerra, MikMak’s Director of International Business Development, to discuss best practices in a recent webinar. The […]
  1. Holiday & Events
Spring has sprung. That means Easter is coming. Last year, with vaccinations just rolling out, most people spent their Easter celebrations socially distanced or indoors. The NRF estimates that 80 percent of US consumers will be celebrating Easter this year. Additionally, an average of $169.79 and an expected total of $20.8B will be spent this […]
  1. Media & Marketing
MikMak recently hosted our first hybrid company offsite at The William Vale Hotel in Williamsburg, Brooklyn, NY. This is the first time the company has met in person since going remote in March of 2020, and now we’re nearly quadrupled in size. Last month, over 120 MikMak employees gathered in person and virtually to participate […]