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MikMak's articles

  1. Partnerships & Alt Profit
 There’s been a lot of chatter about Apple’s privacy updates for their recently released iOS 17, mainly on how, if at all, it will impact advertisers. To help your brand prepare for this launch, MikMak is here to break down what’s included in the recent iOS 17 release and take a look at how MikMak […]
  1. Department: Nonfood
  Insider Intelligence predicts that nearly half of all US Pet Care product sales will shift to the online realm by 2025. Embracing this fast-paced digital age, pet owners are flocking to online platforms to fulfill their furry friends’ needs, and the numbers are nothing short of impressive.
  1. Acquisitions, Divestitures & Mergers
At MikMak, we’re proud to announce our acquisition of ChannelAdvisor Shoppable Media and Brand Analytics from CommerceHub, marking a pivotal moment in the company’s journey to becoming the #1 commerce intelligence enabler that converts global customers.
  1. Holiday & Events
  Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity for consumers and brands alike.
  1. Shopper & Customer
  Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46 billion in the U.S. Globally, estimates say eCommerce Alcohol sales will surge 34 percent by 2026.
  1. Data & Insights
  Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for  “Dual Income, No Kids.” Couples in DINK households are typically perceived to have higher disposable incomes because they do not have the expenses that come with raising children. Additionally, DINKs often spend less by being able […]
  1. Data & Insights
  When it comes to building an effective eCommerce strategy, knowing where your consumers are is one of the most valuable insights a brand can have. Having access to geographical data for your shoppers could be your brand’s secret ingredient to grow market share, maximize ad spend, or ensure inventory is available in the right […]
  1. Shopper & Customer
    Easter and Passover are among the major religious celebrations in the Spring, and people all over the world are taking part. Since food plays an essential role in the tradition of these holidays, Grocery brands should take note of how consumers are shopping, and make extra efforts to appeal to and engage their […]
  1. Channel: Mass
  Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands that use their eCommerce marketing strategy to hone in on this retailer’s shoppers could see sales surge.
  1. Shopper & Customer
  Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer look at the purchasing habits of female-identifying shoppers so that your brand can celebrate and appeal to these shoppers all year long. Here’s […]
  1. Media & Marketing
  Social commerce is growing quickly, and it could funnel cash to eCommerce brands that use the right strategy. According to a Statista report, sales via social media platforms are forecast to streak to $2.9 trillion by 2026.