1. Data & Insights

eCommerce Marketing Insights for Brands to Engage DINKs (Dual Income, No Kids)

 

Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for  “Dual Income, No Kids.” Couples in DINK households are typically perceived to have higher disposable incomes because they do not have the expenses that come with raising children. Additionally, DINKs often spend less by being able to share general living expenses such as utilities, groceries, rent, and/or mortgage payments.

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