1. Partnerships & Alt Profit

Walmart’s ad biz finds early success with video partners like Roku

Written by Posted on Less than 0 min read

Tests with Roku, TikTok and TalkShopLive delivered performance rates above benchmarks as the Walmart Connect Partner Lab welcomes NBCU.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

GroupM cracks down on MFA sites amid push for programmatic cleanup

A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process.  View Original Article Strategy Marketing: Digital Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits. View Original Article Executives Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Delivery

Corona launches virtual clubhouse and store on its site

The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.  View Original Article Delivery Instacart Marketing: Social Media Drizly MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. ESG

Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report. View Original Article AI Marketing: Social Media Consumers Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Netflix believes ads will eventually drive at least 10% of revenue

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets. View Original Article Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

How the Hollywood shutdown could disrupt the ad market

Advertisers will be closely watching how a lack of new content affects their plans in the face of dual strikes by actors and writers.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

Digital growth plateaus amid continued ad spending declines

National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops.  View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Merchandising

Skittles links Pride Month packaging to LGBTQ+ stories on Audible

The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights. View Original Article Podcasts Mars Inc. Amazon Packaging Partnerships Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

Mobile leads e-commerce activity among fashion consumers, report finds

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report. View Original Article Consumers Shoppers Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Agencies & Vendors

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube. View Original Article Predictions and Forecasts Streaming Agencies Thick Data Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Google enhances AR search tools to help harried holiday shoppers

Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store. View Original Article Consumers Shoppers Holiday & Events Dept. Nonfood Google Dept. HBC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Media & Marketing

American Express partners with Tiktok for small business accelerator

The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit.  View Original Article Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer, Mint Mobile dole out free bacon for national campaign

“A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide. View Original Article Delivery Consumers KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Publicis takes the lead on responsible AI by joining industry coalition

C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP. View Original Article Agencies Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser rallies over 100 influencers for World Cup effort

As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Adult Beverage

How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off. View Original Article CPG: Adult Beverage Results & Investment Executives Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. View Original Article AI Google Holiday & Events Marketing: Broadcast Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says

A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022. View Original Article Economy Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

How marketers can navigate the legal pitfalls of generative AI

Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology. View Original Article AI Legal & Criminal Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Lexus aims to reach ‘new modern family’ with TX crossover rollout

The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers.  View Original Article Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next