1. Shopper & Customer

Google enhances AR search tools to help harried holiday shoppers

Written by Posted on Less than 0 min read

Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Channel: Ecommerce & Digital

Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%. View Original Article Amazon Marketing: Loyalty & Subscription Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions. View Original Article Walmart Marketing: Loyalty & Subscription Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that’s hot” her catchphrase in the 2000s. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

Live-shopping is coming to select NYC holiday window displays

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products. View Original Article Consumers Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Fashion brands’ narrative on sustainability needs to change, UN says

Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook. View Original Article Sustainability Consumers Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

ChatGPT might change advertising — but it won’t revolutionize it

Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. View Original Article Technology & Innovation ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

The biggest rebrands and refreshes of 2023 so far

In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Snapchat courts brands with interactive Halloween series starring creators

Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.  View Original Article Marketing: Social Media Technology & Innovation Holiday & Events Tech: AR and VR Streaming Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi celebrates 125 years: Inside the marketer’s media blitz

A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo. View Original Article Marketing: Brand PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Adult Beverage

Cutwater refreshes brand to accentuate accessibility of canned cocktails

“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design. View Original Article Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising. View Original Article Marketing: Social Media TikTok Dept. OTC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Ikea defies ‘don’t try this at home’ in debut creative from McCann

An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Meta rolls out lead generation ad tools, AI features across family of apps

Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products. View Original Article Technology & Innovation Dept. Nonfood Meta (Facebook) AI Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

J. Crew opens virtual store

The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images. View Original Article Marketing: Print Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Microsoft displaces Amazon as second most valuable brand, study says

Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list.  View Original Article Amazon Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Operations & Supply Chain

Advertising returns to depicting women more frequently in domestic roles, study finds

The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates. View Original Article Technology & Innovation Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Media & Marketing

Pinterest latest to add additional safety protocols for younger users

New parental controls and user safeguards follow a NBC News investigation revealing how predators have been exploiting photos of children. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Microsoft brings generative AI to CRM product suite

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.   View Original Article Dept. Fresh Marketing: Direct & Personalization Technology & Innovation Shoppers Dept. Nonfood ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. ESG

Coca-Cola promotes sustainability advances with ‘Recycled Records’

The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles. View Original Article Sustainability Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
Next