1. Shopper & Customer

Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

Written by Posted on Less than 0 min read

The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Food

How Gap put a fresh spin on nostalgia for its fall campaign

The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett. View Original Article Dept. Fresh Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Netflix’s ad tier gathers momentum as it continues to evolve

Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon. View Original Article Amazon Executives Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

The digitally native men’s grooming brand goes beyond raunchy puns to address men’s mental health through hypnotic videos. View Original Article Health & Wellness Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department & Category

Denny’s serves up AR experience with new menu overhaul

Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings.  View Original Article Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics. View Original Article Google AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

How media partners can communicate brand momentum in 2024

Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno. View Original Article Partnerships Consumers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Technology & Innovation

Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers. View Original Article AI Partnerships Technology & Innovation Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

LinkedIn emphasizes the power of networking in global push

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

Absolut returns to Coachella with metaverse activation, content series

The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences. View Original Article Tech: AR and VR Metaverse Trends: Tech Dept. Adult Bev Consumers Returns CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Under Armour revamps marketing approach as outlook worsens

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry. View Original Article Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

LiveRamp boosts data clean room capabilities with Habu acquisition

The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing. View Original Article Acquisition Agencies Data & Insights Marketing: Direct & Personalization MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Partnerships & Alt Profit

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.  View Original Article Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Trends & External Forces

The Biggest Hidden Cost Impacting Marketing Teams in 2023

Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Holiday & Events

Walmart invokes ‘Office Space’ to promote holiday deals on Mondays

The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.  View Original Article Walmart Holiday & Events Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

CMOs gain business savvy and confidence of CEOs, survey finds

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021. View Original Article Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

How Behr Paint connects with millennial homeowners on TikTok

A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers. View Original Article Editor's Choice Marketing: Social Media Competition TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

CMO Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community. View Original Article Dept. HBC Executives Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

Do Meta, Snap’s new AI bets signal a social media shift?

This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. View Original Article ChatGPT Marketing: Social Media Marketing: Voice Technology & Innovation Meta (Facebook) ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Technology & Innovation

100 days of frenzied hype around generative AI

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Shopper & Customer

Diageo outlines 5 key consumer trends for 2024, including neo-hedonism

The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble.  View Original Article Consumers CPG: Adult Beverage Predictions and Forecasts Technology & Innovation Trends: Consumer MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
Next