1. Stores & Formats

SafeOpt’s guide to maximizing your ecommerce traffic

Written by Posted on Less than 0 min read

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases. View Original Article Dept. HBC Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

How Athleta’s ‘Find Your Movement’ campaign evolves the brand

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.  View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics. View Original Article Technology & Innovation Google AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Burger King airdrops codes for free whoppers in Times Square

Leveraging mobile to engage with consumers in highly trafficked public spaces sees renewed interest as holiday shoppers return to the streets.  View Original Article Restaurants Holiday & Events Consumers Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Merchandising

McDonald’s brings anime fandom to life for immersive global campaign

The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald’s” — with a new sauce, packaging, episodic content and more. View Original Article Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.  View Original Article Streaming Amazon Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15. View Original Article Executives Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Ad spending decline begins to slow, report finds

Despite shrinking for the fifth consecutive month, ad spending in October was still the strongest it’s been so far this year. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour

Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort.  View Original Article Marketing: Brand Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Food

Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

The new website’s magazine-style, mobile-friendly format includes editorial content and video components. View Original Article Dept. Fresh Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Channel: Delivery

Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign. View Original Article CPG: Adult Beverage Delivery Instacart Marketing: Broadcast Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Meta revenue rises 11% as leaner organization keeps new products rolling

CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers. View Original Article Executives Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: Food

Heinz celebrates diners who wait for its ketchup in global campaign

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. View Original Article Strategy KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Meta revenue slides for third straight quarter as Reels feels growing pains

Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next. View Original Article Executives Marketing: Social Media Meta (Facebook) TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Meta adds additional ad targeting restrictions for teen users

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see. View Original Article Store Location Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Shopper & Customer

As generative AI hype hits full steam, consumers carry reservations

A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high. View Original Article Consumers Technology & Innovation Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Adult Beverage

Michelob Ultra celebrates Formula 1 legends with Williams Racing partnership

As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race. View Original Article CPG: Adult Beverage Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Corporate Purpose

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. View Original Article Inclusivity Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Retail Ecosystem

Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick. View Original Article Pop Ups Executives Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Trends & External Forces

Gatorade teams with Meta, The Weather Channel for summer PSA

Weather-triggered paid support is part of the sport drink brand’s “Don’t Go Missing” campaign, which urges athletes to stay hydrated for key moments. View Original Article Dept. Beverage Weather PepsiCo Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next