1. Media & Marketing

Meta revenue rises 11% as leaner organization keeps new products rolling

Written by Posted on Less than 0 min read

CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Apple boosts services pitch with savings account, AR/VR headset perks

The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device. View Original Article Pricing & Promotions Technology & Innovation Tech: AR and VR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.   View Original Article Insight Providers AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box stations food trucks across California for 4/20 celebration

The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake. View Original Article Dept. Grocery Consumers Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Peloton brings fitness classes to TikTok in bigger push for Gen Z

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility. View Original Article Marketing: Social Media Consumers Health & Wellness TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation. View Original Article Data & Insights Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Heinz celebrates diners who wait for its ketchup in global campaign

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. View Original Article Strategy KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe. View Original Article Marketing: Social Media Predictions and Forecasts TikTok Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Partnerships & Alt Profit

Coors Banquet named official partner of Paramount series ‘Yellowstone’

The partnership between the hit show and the beer brand signifies growing value in product placement. View Original Article Dept. Adult Bev Dept. Beverage Partnerships CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  View Original Article Consumers Editor's Choice ESG and CSR Marketing: OOH Marketing: Social Media PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. CPG: Food & Bev

Propel Fitness Water’s new look emphasizes Gatorade connection

For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.” View Original Article Partnerships Health & Wellness PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated. View Original Article Technology & Innovation Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Beverage

Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. View Original Article AI Coca Cola Dept. Beverage Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four. View Original Article TikTok Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. ESG

How brands can turn corporate social action into real action

Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy. View Original Article Strategy Inclusivity ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Shopper & Customer

Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens. View Original Article Consumers Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

Becoming a powerhouse in the creator economy: A guide for brands

Navigate the evolving creator economy with insights from Artlist’s Trend Report 2024. View Original Article Data & Insights Economy Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Trends & External Forces

Why a shifting marketing landscape requires a people-first mindset

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest. View Original Article Economy Predictions and Forecasts Technology & Innovation Trends: Marketing MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Performance in a privacy-first world

Learn how power marketers are optimizing performance without sacrificing user privacy. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, […]
< 1 min read
0
  1. Trends & External Forces

Digital media to claim over half of upfronts spending, forecast says

Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change. View Original Article Marketing: Broadcast Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next