1. Media & Marketing

E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

Written by Posted on Less than 0 min read

The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Hinge dating app launches $1M initiative combatting Gen Z loneliness

“One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000.  View Original Article Consumers ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Sociable: X’s long-term business is again threatened by Musk’s rule

The beleaguered platform cannot sustain a long-running advertiser boycott. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, […]
< 1 min read
0
  1. Trends & External Forces

Top marketing conferences to attend in 2024

From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders. View Original Article Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Invisalign rejects the hassle of braces for creator-led social media push

“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy. View Original Article Marketing: Social Media TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain. View Original Article Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

Following a successful ploy to force a competitor to relinquish the term’s trademark, the chain is working with DoorDash to comp $5 million in orders. View Original Article DoorDash Restaurants Food Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser rallies over 100 influencers for World Cup effort

As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Consumer Durables

Adidas launches digital products on Roblox

The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.  View Original Article Brick and Mortar Dept. Apparel Pop Ups Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retail Ecosystem

Clinique heads to music festival with immersive hub

A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push. View Original Article Consumers Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Streaming is still causing chaos — here’s what the numbers say

The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution. View Original Article Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Operations & Supply Chain

Dove returns to Super Bowl for 1st time in 18 years

The 30-second spot follows a previously announced partnership with Nike around coaching tools that build body confidence in girls. View Original Article Dept. Nonfood Returns Unilever Partnerships Dept. Apparel Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Operations & Supply Chain

M&M’s returns to Super Bowl after controversy-courting stunt

The Mars brand leans into purpose after its spokescandies took an “indefinite pause” before its last Super Bowl spot, causing confusion. View Original Article Returns Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers. View Original Article Executives Marketing: Social Media Strategy TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Retailer Media

How Home Depot is renovating its retail media network to reach more advertisers

The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event. View Original Article Big Data Data & Insights Marketing: Retail Media Consumers Home Depot MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Department: HBC

E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience

A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products. View Original Article Dept. HBC Consumers Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Delivery

Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring. View Original Article Amazon Consulting DoorDash Food Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: HBC

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway. View Original Article Holiday & Events Procter & Gamble MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Domino’s loyalty relaunch draws 2M new members

Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales. View Original Article Marketing: Loyalty & Subscription Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

What TikTok’s shifting US presence means for social media

Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications. View Original Article Marketing: Social Media TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. View Original Article Metaverse Dept. Beverage Dept. Grocery Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next