1. Department: Beverage

5 reasons CPG food and beverage brands are choosing Snapchat

Written by Posted on Less than 0 min read

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz. View Original Article Marketing: Loyalty & Subscription Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Honda taps AI, indie artist for ‘Chasing Greatness’ campaign

Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video. View Original Article AI Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Restaurants

How McDonald’s and Burger King diverge on value-driven messaging

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing. View Original Article Consumers Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon brings sponsored product ads to third-party apps, sites

Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product. View Original Article Partnerships Amazon Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Heineken throws back to early 2000s with ‘The Boring Phone’

As part of a collab with retailer Bodega, an app which turns any phone into a “dumb phone” with no internet access will be made available in June. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. View Original Article Data & Insights Legal & Criminal Government Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: HBC

Fenty Beauty launches product creation experience on Roblox

Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products. View Original Article Dept. HBC Gaming Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

Marketing can’t just be diverse–it has to be diverse-first

Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth–unless organizations can learn to embrace it. View Original Article Predictions and Forecasts Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Strategy

How corporate communicators can stay ahead in the age of AI

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum. View Original Article AI Strategy Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Purpose

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. View Original Article Inclusivity Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Channel: Convenience

7-Eleven debuts digital collectibles

Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT. View Original Article 7-Eleven & Speedway Crypto NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Meta implements new system for addressing algorithmic ads bias

VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads. View Original Article Meta (Facebook) Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

NFL spoofs scripted rumors in star-studded kickoff campaign

“You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Home Depot takes Kids Workshops to the metaverse on Roblox

Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop. View Original Article Home Depot Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Kimberly-Clark hands US media duties to Publicis amid digital transformation

The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero. View Original Article Agencies Insight Providers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

GNC fuels everyday workout routines for March Madness tie-up

The nutrition brand partnered with Team Whistle for an episode of the latter’s “No Days Off” YouTube series ahead of the college basketball tournaments. View Original Article Holiday & Events Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. International

7Up’s international rebrand seeks to uplift consumers

The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite. View Original Article Coca Cola Consumers Dept. Beverage International PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever. View Original Article Agencies Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend. View Original Article ChatGPT Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next