1. Technology & Innovation

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

Written by Posted on Less than 0 min read

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Beverage

Olipop seeks best friend creator duo for expenses-paid national tour

The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Coke lends Zero Sugar a voice in ads, TikTok filter soundtracked by NSYNC

Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time. View Original Article Coca Cola Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Guinness launches monthlong St. Patrick’s Day marketing blitz

The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors eyes $100M marketing spend hike to sustain brand momentum

C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles. View Original Article Target Brick and Mortar CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” View Original Article Marketing: Broadcast Marketing: Social Media TikTok Johnson & Johnson MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Klarna overhauls mobile app with AI-powered shopping feed

Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform. View Original Article Dept. Nonfood Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Food & Bev

Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

“The Juice That Starts It All” nods to the brands 70-plus year-old history while attempting to sway younger audiences via social media placements. View Original Article Dept. Beverage ESG and CSR Marketing: Social Media PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box stations food trucks across California for 4/20 celebration

The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake. View Original Article Consumers Dept. Grocery Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

NFL makes Horizon global AOR for its media business

The sports league pointed to the agency’s capabilities around data-driven media activations and fan-focused planning as key to the appointment. View Original Article Data & Insights Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Mod Op acquires RTO+P for more creative firepower

Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism. View Original Article Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Corporate Finance

How Papa Johns plans to boost margins, store-level profitability

The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment. View Original Article Results & Investment Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Stores & Formats

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. View Original Article Store Location Shoppers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens. View Original Article Consumers Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament. View Original Article TikTok Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Nonfood

NBCU streamlines premium CTV ad buys at local level for auto brands

Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio. View Original Article Dept. Nonfood Streaming Target Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Sociable: What comes next for TikTok following approval of US sell-off bill?

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  View Original Article Consumers Editor's Choice ESG and CSR Marketing: OOH Marketing: Social Media PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

Google joins tech peers in touting AI as balm to advertising woes

After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas. View Original Article Marketing: Social Media Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food

Snickers takes to the skies in air-travel focused campaign

With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers. View Original Article International Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Associates & Employees

ZipRecruiter partners with Ant-Man to showcase job-seeking tech

The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.” View Original Article Associates Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next