1. Partnerships & Alt Profit

Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

Written by Posted on Less than 0 min read

Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L’Oréal to draw from a new playbook. View Original Article Consumers Dept. HBC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Convenience

7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression. View Original Article 7-Eleven & Speedway Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food

Jell-O rebrands for first time in 10 years to meet new generation

The 178-year-old brand is the 18th Kraft Heinz label to get a refresh over the last three years amid an industry-wide rebranding trend. View Original Article Marketing: Brand KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

State Farm riffs off new brand character with jazz CD, hotline

“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Holiday & Events

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Google brushes off ad controversies as search, YouTube regain momentum

More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers. View Original Article Holiday & Events Google Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box stations food trucks across California for 4/20 celebration

The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake. View Original Article Dept. Grocery Consumers Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Ally’s generative AI experiment reduces marketing busywork

Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO.  View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding. View Original Article Marketing: Brand MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. ESG

Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years. View Original Article Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

TikTok launches ‘Creative Challenge’ to provide more opportunities for creators

Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships. View Original Article Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz. View Original Article Marketing: Loyalty & Subscription Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game. View Original Article Marketing: Social Media Consumers PepsiCo Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. View Original Article Sustainability Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D. View Original Article AI Marketing: Social Media Consumers Technology & Innovation Google TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Keurig partners with Rolling Stones for iced coffee kit

The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify. View Original Article Marketing: Brand Marketing: Broadcast Marketing: Social Media Partnerships Streaming TikTok Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Amazon makes key hire to lead Prime Video’s advertising expansion

Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+. View Original Article Amazon Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.  View Original Article Consumers Predictions and Forecasts Trends: Marketing MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII

A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop. View Original Article Holiday & Events Partnerships Predictions and Forecasts Restaurants Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
Next