1. Corporate Finance

How Papa Johns plans to boost margins, store-level profitability

Written by Posted on Less than 0 min read

The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

TikTok parks on gas station screens around US as part of GSTV deal

Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app. View Original Article Dept. Fresh Dept. Fuel Dept. Perimeter Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

Walmart Connect expands in-store ad formats as shoppers return en masse

The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network. View Original Article Walmart Marketing: Broadcast Marketing: In Store Marketing: Retail Media Shoppers Walmart Connect MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser rallies over 100 influencers for World Cup effort

As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Unilever taps into #CleanTok craze with global TikTok partnership

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following. View Original Article TikTok Unilever Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Partnerships & Alt Profit

Coca-Cola partners with Gigi Hadid on food-centric campaign

“A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers. View Original Article Dept. Grocery Partnerships Technology & Innovation Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Nonfood

Oscar Mayer joins social media’s ‘hot dog or legs’ debate

An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok. View Original Article Dept. Pet ESG and CSR KraftHeinz Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade expands presence in hydration market with Gatorade Water

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.  View Original Article Dept. Beverage Health & Wellness PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Associates & Employees

CMOs face even shorter tenures but some move on to bigger roles

The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers. View Original Article Associates Sustainability Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Snoop Dogg gives up smoke for Solo Stove campaign

A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Operations & Supply Chain

Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position.  View Original Article Associates Strategy Marketing: Brand Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Technology & Innovation

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Convenience

Circle K pilots new Rewarded AR ads in Pokémon Go

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty. View Original Article Alimentation Couche-Tard Circle K Marketing: Loyalty & Subscription Pricing & Promotions Sustainability Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Technology & Innovation

Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte. View Original Article Executives Metaverse blockchain Trends: Tech Consulting MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on measurement issues have been making the rounds, heralding its rapid progress and Nielsen’s potential role. View Original Article Insight Providers Big Data Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

As generative AI hype hits full steam, consumers carry reservations

A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high. View Original Article Thick Data Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings. View Original Article Editor's Choice Strategy Marketing: Broadcast Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

3 ways your brand can build community with Gen Z on social media

The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024. View Original Article Consumers Holiday & Events Predictions and Forecasts ESG and CSR Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Domino’s loyalty relaunch draws 2M new members

Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales. View Original Article Marketing: Loyalty & Subscription Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Beverage

Coke links with League of Legends developer on latest flavor experiment

A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.  View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Retail Ecosystem

What a podcasting industry slowdown means for advertisers

Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena. View Original Article Podcasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next