1. Channel: Restaurants

How McDonald’s and Burger King diverge on value-driven messaging

Written by Posted on Less than 0 min read

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Trends & External Forces

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. View Original Article Data & Insights Legal & Criminal Government Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

Powerade empowers athletes who ‘take a pause’ for global campaign timed to Olympics

Featuring Simone Biles, the campaign’s emotional hero spot is inspired by the gymnast and the intense expectations tied to being a professional athlete. View Original Article Coca Cola Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four. View Original Article Holiday & Events Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

How Gorton’s Seafood is using TikTok for a product launch

The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.  View Original Article Dept. Fresh Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Nonfood

Athleisure is top dog in the teen closet: Here’s what the numbers say

While the cohort’s spending is down, clothing remains a popular purchase.  View Original Article Dept. Apparel Dept. Pet MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such […]
< 1 min read
0
  1. Merchandising

McDonald’s brings anime fandom to life for immersive global campaign

The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald’s” — with a new sauce, packaging, episodic content and more. View Original Article Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Beverage

Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

Dive Brief: Keurig Dr Pepper is defending its search process for a new public relations agency following industry pushback, according to PR Week. The marketer’s request for proposal (RFP) has become a flashpoint of controversy due to 360-day payment terms, meaning the winning firm would not get its full payment for nearly a year. Alternatively, agencies […]
2 min read
0
4
  1. Corporate Finance

Dramamine goes for the gut with documentary tribute to barf bags

Interviews with barf bag collectors and everyday people animate the brand’s largest marketing investment since getting acquired in 2010. View Original Article Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Holiday & Events

Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.  View Original Article Holiday & Events Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering. View Original Article Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

4 marketing headwinds to watch as election season heats up

Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.   View Original Article Consumers Government Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Pinterest latest to add additional safety protocols for younger users

New parental controls and user safeguards follow a NBC News investigation revealing how predators have been exploiting photos of children. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Trends & External Forces

Dove, animated influencer promote mental health ahead of Thanksgiving

Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.  View Original Article Marketing: Social Media Health & Wellness Holiday & Events ESG and CSR Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Why Sport Clips joined the ASMR fan club

The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. View Original Article Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Retailer Media

Why brands aren’t fully invested in retail media networks

To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Consumer Durables

Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game. View Original Article Partnerships Dept. Apparel Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

Inside the creator marketing trends expected to go viral in 2024

Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential. View Original Article AI Dept. Fresh Technology & Innovation Predictions and Forecasts social commerce Trends: Marketing ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Uncategorized

McDonald’s brings back Grimace for birthday party nostalgia

The chain says it’s meeting fans at the “intersection of nostalgia and culture” with a Grimace-themed purple shake, an 8-bit video game and a new ad.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Meet the agency behind some of CPG’s splashiest brand refreshes

From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Channel: Restaurants

Applebee’s taps NFL star as undercover server to promote new burger

To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
Next