1. Media & Marketing

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

Written by Posted on Less than 0 min read

The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Adult Beverage

Busch Light argues against space travel for Earth Month push

The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space.  View Original Article Dept. Adult Bev Dept. Beverage Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Holiday & Events

Amazon resurfaces ‘spend less’ messaging for back-to-school ads

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets. View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device. View Original Article Amazon Editor's Choice Marketing: Broadcast Streaming Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon advertising bucks Q1 digital slowdown with help from automation

CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1. View Original Article Amazon Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Adult Beverage

Truly Hard Seltzer launches zero gravity pop-up bar

The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

WBD unveils robust advertising options for Max ahead of May 23 launch

The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction. View Original Article Pricing & Promotions Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Purpose

Hershey’s trans-inclusive IWD push sparks familiar backlash

A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance. View Original Article Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Prime Video’s ‘Marvelous Mrs. Maisel’ takes over Fifth Avenue

Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show. View Original Article Amazon Marketing: Loyalty & Subscription Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Food

Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor. View Original Article Dept. Grocery Marketing: Social Media ESG and CSR Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture. View Original Article Dept. Nonfood Predictions and Forecasts Amazon Strategy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department & Category

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience. View Original Article Dept. Grocery Meta (Facebook) Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Ads from 141 top brands appear on unreliable AI-generated sites

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings. View Original Article Marketing: Digital Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Stores & Formats

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. View Original Article Store Location Shoppers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Wayfair refreshes brand ahead of first large-format store opening

The brand’s busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour. View Original Article Marketing: Brand Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Stores & Formats

Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations. View Original Article Brick and Mortar Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Tripadvisor pairs AR with street murals to promote San Diego

The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Home Improvement

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand. View Original Article Lowes Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Skims clones Kim Kardashian for first TV push

Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story. View Original Article Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next