1. Data & Insights

Honda taps AI, indie artist for ‘Chasing Greatness’ campaign

Written by Posted on Less than 0 min read

Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Purpose

J. Crew awards media AOR duties to PMG following Madewell success

The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity. View Original Article Data & Insights Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Digital media to claim over half of upfronts spending, forecast says

Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change. View Original Article Marketing: Broadcast Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

NBCU unveils AI-fueled tech to streamline cross-platform ad planning

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels. View Original Article AI Data & Insights Dept. Fresh Dept. Perimeter Strategy Marketing: Digital Media Technology & Innovation Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

Netflix believes ads will eventually drive at least 10% of revenue

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets. View Original Article Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Daniel Craig cuts loose in Paris for dancy new Belvedere ads

Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies. View Original Article Metaverse Technology & Innovation Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

Mekanism’s CEO on future proofing the agency with performance marketing

At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024. View Original Article Executives Acquisition Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Department: Nonfood

Oscar Mayer joins social media’s ‘hot dog or legs’ debate

An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok. View Original Article Marketing: Social Media Dept. Pet TikTok ESG and CSR KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Convenience

Wawa debuts retail media network

The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as challenges, experts have said. View Original Article 7-Eleven & Speedway WaWa Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Trends & External Forces

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact. View Original Article Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Trends & External Forces

Gatorade teams with Meta, The Weather Channel for summer PSA

Weather-triggered paid support is part of the sport drink brand’s “Don’t Go Missing” campaign, which urges athletes to stay hydrated for key moments. View Original Article Dept. Beverage Meta (Facebook) PepsiCo Weather MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

How multichannel brands can turn views into revenue on YouTube

Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Shopper & Customer

The story behind our big-game ad campaign and the “big change” to Reese’s

The most watched sporting event of the year gives advertisers an opportunity to reach the most consumers at once. This year, Hershey went all in with its latest Reese’s ad. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

Tinder expands global brand platform ahead of Dating Sunday

The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Leverage the power and reach of TikTok for your brand

The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach? View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok calls on US users to oppose latest proposal to ban app

With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back. View Original Article Marketing: Social Media Government TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  View Original Article Marketing: OOH Marketing: Social Media Consumers PepsiCo ESG and CSR Editor's Choice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
Next