1. Trends & External Forces

Mekanism’s CEO on future proofing the agency with performance marketing

Written by Posted on Less than 0 min read

At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Consumer Durables

Hugo Boss lands on Roblox to promote new denim-inspired clothing line

Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks. View Original Article Sustainability Dept. Apparel Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Honda dreams of net zero emissions with first all-electric SUV campaign

“Keep Dreaming” introduces the 2024 Prologue and showcases the company’s history of innovation and commitment to global carbon neutrality. View Original Article Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Trolli brings multiplayer game PUBG to life with scavenger hunt experience

 A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Shopper & Customer

Stella Artois crashes into dining trends, shifts brand positioning

The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.  View Original Article Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

How Burger King’s AI-generated Whoppers reflect the brand’s heritage

CMO Pat O’Toole explains how the brand leaned into the buzzy tech for an experience that could boost engagement with its app and loyalty program. View Original Article AI Executives Marketing: Loyalty & Subscription Restaurants Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. International

7Up’s international rebrand seeks to uplift consumers

The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite. View Original Article Coca Cola Consumers Dept. Beverage International PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.   View Original Article Insight Providers AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI. View Original Article Predictions and Forecasts Metaverse Trends: Tech AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Food

Oatly challenges Big Dairy over climate impact with free advertising offer

Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants. View Original Article Dept. Dairy Dept. Fresh Dept. Refrigerated MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

Halo Top enlists everyday athletes for New Year’s resolutions push

An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

Coke helps festival-goers drop a track with generative AI music studio

The immersive experience generates a song, music video and album cover after attendees answer a series of questions. View Original Article Coca Cola AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. View Original Article Insight Providers Data & Insights Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Ikea defies ‘don’t try this at home’ in debut creative from McCann

An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Hotels.com is a ‘matchmaker’ in new global ad campaign

The ads highlight the online travel agency’s mobile app. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, […]
< 1 min read
0
  1. Department: Beverage

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity. View Original Article Dept. Beverage Partnerships Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Adult Beverage

Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup with novelty scarf

Ahead of the tournament’s relaunch, the brewer is looking to put its mark on the soccer space with a scarf intended to help fans cool down. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Shopper & Customer

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L’Oréal to draw from a new playbook. View Original Article Dept. HBC Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Bombay Sapphire readies world’s largest AI art event

“Elvis” helmer Baz Luhrmann serves as the campaign’s creative director, which features art created by an AI-powered robot. View Original Article Tech: Robotics Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

12 holiday campaigns embodying the seasonal spirit of 2023

Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns. View Original Article Holiday & Events Economy COVID19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Adult Beverage

AB InBev showcases community-focused efforts for latest ad

Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month. View Original Article CPG: Adult Beverage Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next