1. Trends & External Forces

IPG Q3 revenue below expectations

Written by Posted on Less than 0 min read

Despite decreased client activity in tech and telecom and macroeconomic concerns among marketers, the holding company sees positivity in its future.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Holiday & Events

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist. View Original Article Economy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Retailer Media

Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.” View Original Article Marketing: Retail Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Partnerships & Alt Profit

Horizon’s sports arm bets on pickleball with tournament launch

The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Merchandising

Axe offers ‘Logne Forgiveness in latest affordable luxury push

The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne. View Original Article Consumers TikTok Unilever Marketing: Social Media Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

Meta revenue declines again while metaverse skeptics sound alarm

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals. View Original Article Meta (Facebook) Trends: Tech Technology & Innovation Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU rolled out new innovations, including several AI-powered capabilities, at its One24 event. NBCUniversal today (March 20) continued its efforts to demonstrate how it plans to bring TV in line with digitally powered ad channels at One24, the latest edition of its annual technology and developer conference. […]
< 1 min read
0
5
  1. Department: Consumer Durables

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.  View Original Article Marketing: Social Media Partnerships Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Operations & Supply Chain

Four reasons why your business needs a PIM

A product information management (PIM) solution is a must-have for CPG and manufacturing companies. View Original Article Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

WPP strengthens Salesforce expertise with Fenom Digital acquisition

The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities. View Original Article Agencies Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Corporate Strategy

Edgewell, Ford on preserving an innovative streak in times of constraint

Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick. View Original Article Executives COVID19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl

The “Legend of the Lizard” video is the culmination of a campaign created by The Martin Agency that brought back the brand’s Caveman mascot. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. View Original Article Insight Providers Strategy Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

CMO Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community. View Original Article Dept. HBC Executives Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Adult Beverage

A new era for alcohol advertising gets a slow start

AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype. View Original Article Dept. Adult Bev Holiday & Events CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Star CMO Machado jumps from Activision Blizzard to food tech startup

The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz. View Original Article Weather KraftHeinz Dept. Grocery Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Pacsun turns to TikTok for livestream shopping

A digital and social push timed to summer continues the retailer’s use of emerging channels like the metaverse to engage with young consumers. View Original Article ESG and CSR Marketing: Social Media Consumers Metaverse TikTok Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG & FMCG

Dove pushes for legislation to protect kids’ self-esteem from social media

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media. View Original Article Unilever Marketing: Social Media Health & Wellness ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. CPG: Food & Bev

Propel Fitness Water’s new look emphasizes Gatorade connection

For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.” View Original Article Health & Wellness PepsiCo Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Ikea streamlines global brand marketing under IPG’s McCann

The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024. View Original Article Marketing: Brand Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Coors Light contest offers pay out for local recreations of its logo

A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it. View Original Article CPG: Adult Beverage Marketing: Brand Pricing & Promotions Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next