1. Acquisitions, Divestitures & Mergers

WPP strengthens Salesforce expertise with Fenom Digital acquisition

Written by Posted on Less than 0 min read

The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. View Original Article Data & Insights Marketing: Social Media Thick Data TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Santo Spirits launches Web3 loyalty program

Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch. View Original Article Dept. Adult Bev Dept. Beverage Marketing: Loyalty & Subscription Crypto MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Social media top beneficiary as economy forces ad budgets to shift

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.  View Original Article Economy ESG and CSR Marketing: Digital Media Marketing: Social Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content. View Original Article AI Technology & Innovation Google ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi, Burger King reclaim brand value with smart advertising, report finds

While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies. View Original Article Restaurants PepsiCo Insight Providers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

How AB InBev evolves inclusive marketing from good intentions to long-term strategy

Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent. View Original Article CPG: Adult Beverage Inclusivity Strategy Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’

X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview at the New York Times DealBook Summit. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Uncategorized

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Adult Beverage

Coors Banquet celebrates legacy by helping entrepreneurs start their own

The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food

Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor. View Original Article Dept. Grocery ESG and CSR Kellogg's Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Associates & Employees

ZipRecruiter partners with Ant-Man to showcase job-seeking tech

The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.” View Original Article Associates Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Downy Unstopables recruits masked celebrity for build up to Super Bowl

The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations. View Original Article ESG and CSR Procter & Gamble Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Uncategorized

Major League Pickleball names Margaritaville title sponsor, capping off banner year

Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others. View Original Article Marketing: Social Media General Mills Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Google’s latest cookie alternative tests show promise — and loads of caveats

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited. View Original Article Google Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

8 times celebrities showed they still have marketing star power in 2022

Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors’ bigger bets on marketing pay off as sales grow

A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite. View Original Article CPG: Adult Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up

ESPN’s in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
Next