1. Department: Adult Beverage

A new era for alcohol advertising gets a slow start

Written by Posted on Less than 0 min read

AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Consumer Durables

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.  View Original Article Marketing: Social Partnerships Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Apparel

The North Face marks 55 years with crowdsourced archive of exploration

“It’s More Than A Jacket” will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand’s holiday efforts. View Original Article Dept. Apparel Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Instagram sunsets live shopping as commerce retreat continues

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines.  View Original Article Marketing: Social Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Purpose

Glenlivet fills the internet with diverse whisky drinkers

In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity. View Original Article Inclusivity Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Inside Disney’s ambitious bets on measurement, data and programmatic

Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers. View Original Article Data & Insights Marketing: Digital Media Technology & Innovation Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Marketing advice for inflationary times

Three marketing strategies tailor-made for staying top-of-mind during inflationary times. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising […]
< 1 min read
0
  1. Media & Marketing

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year. View Original Article Strategy Marketing: Social MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV’s capabilities to reach them. View Original Article Marketing: Broadcast Marketing: In Store Consumers Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Consumer Durables

Nike attributes digital revenue growth to demand across mobile apps

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary. View Original Article Store Location Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: Ruggable rejects restrictions in debut brand effort

“Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Trends & External Forces

Lamborghini builds brand with mobile esports competition

The global tournament will let players race with a video game version of Lamborghini’s Essenza SVC12 sports car. View Original Article Competition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Lamps Plus products make cameo in TikTok videos from 26 creators

By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z. View Original Article Marketing: Social TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food

Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic. View Original Article Dept. Dairy Consumers COVID19 Restaurants KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Generation Alpha: Who are they?

Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted “wealthiest generation” grows up, writes Merkle’s Jennifer Mandeville. View Original Article Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Subway’s CMO on why the brand’s transformation is just beginning

Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Associates & Employees

LinkedIn spices up out-of-office messages with Cameo carolers

The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays. View Original Article Dept. Nonfood Associates Marketing: Social Technology & Innovation Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

5 key ways marketers can leverage augmented reality for retail

Augmented reality is leading the charge in the new retail revolution – find out how. View Original Article Technology & Innovation Tech: AR and VR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box duets with Jason Derulo on virtual restaurant brand

CMO Ryan Ostrom explained how the fast-food chain ensured its brand voice was heard in collaboration with a singer who has become a star on TikTok. View Original Article Dept. Grocery Marketing: Social Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

Olympic athletes encounter dinosaurs in crossover spots for ‘Jurassic World Dominion’

Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Partnerships & Alt Profit

GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next