1. Media & Marketing

Peloton brings fitness classes to TikTok in bigger push for Gen Z

Written by Posted on Less than 0 min read

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.  View Original Article Agencies Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

  Dive Brief: A&W Restaurants in a tweet said it would outfit mascot Rooty the Great Root Bear in a pair of jeans moving forward due to the “polarizing” nature of his lack of pants.  The statement satirizes an announcement from M&M’s earlier this week in which the confectionery marketer said it would put use of its spokescandies on […]
2 min read
0
  1. Media & Marketing

E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe. View Original Article Meta (Facebook) Marketing: Social Media Predictions and Forecasts TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Meta makes it easier to apply deals in-feed for Facebook

The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends. View Original Article Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. View Original Article Executives International PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Captain Morgan creates larger-than-life statues of NFL superfans

The brand also partnered with Sports Illustrated to include all 32 nominees of The NFL Fan of The Year Contest in its February print issue.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch. View Original Article Marketing: Social Media Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

Can the presidential election save legacy media? Here’s what the numbers say

Between the Olympics and presidential election, legacy media is expected to get a boost in 2024, per a report from S&P Global. View Original Article Government Holiday & Events Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Adult Beverage

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors. View Original Article Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program. View Original Article Strategy Marketing: Social Media Holiday & Events TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Technology & Innovation

Warner Bros. marks 20 years of ‘Elf’ with Roblox experience

Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film. View Original Article Holiday & Events Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Agencies & Vendors

Google’s cookie deprecation plans draw fresh watchdog pushback

The IAB Tech Lab emphasized significant cost burdens on ad-tech firms and operational, financial and legal headaches for brands and agencies. View Original Article Agencies Dept. Fresh Results & Investment Technology & Innovation Legal & Criminal Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Meta rolls out lead generation ad tools, AI features across family of apps

Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products. View Original Article Dept. Nonfood Meta (Facebook) AI Marketing: In Store Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle experiments with Threads for National Avocado Day

The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets. View Original Article Marketing: Social Media Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Department: Adult Beverage

Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants. View Original Article HomeChef Dept. Adult Bev Dept. Apparel Editor's Choice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Holiday & Events

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

Developed by WPP Open X, the effort also includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements. View Original Article Customer Experience Coca Cola Agencies AI Marketing: OOH Technology & Innovation Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

What this year’s World Cup says about marketing amid political strife

The FIFA World Cup, which ends Sunday, has proven challenging for sponsors as the event finds itself surrounded by controversy.  View Original Article Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids. View Original Article Walmart Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons

Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm. View Original Article Delivery AI Marketing: Trade Pricing & Promotions Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Agencies & Vendors

What marketers can expect as Google rolls out AI asset generation for ads

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. View Original Article Agencies AI Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next