1. Technology & Innovation

Warner Bros. marks 20 years of ‘Elf’ with Roblox experience

Written by Posted on Less than 0 min read

Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food & Bev

Quaker celebrates everyday moments of affirmation in creative reset

The PepsiCo arm’s first global brand platform, which focuses on emotional storytelling, follows recent struggles with food recalls. View Original Article Dept. Grocery PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Data & Insights

Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times. View Original Article Delivery AI Technology & Innovation Dept. Pet Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand

A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Department: Beverage

Twisted Tea drops vasectomy underwear for March Madness

The hard iced tea brand’s novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament. View Original Article Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Merchandising

Expedia integrates ChatGPT into mobile travel app

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat. View Original Article Strategy Marketing: Direct & Personalization Pricing & Promotions Consumers ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Inside Propel’s first brand campaign with Michael B. Jordan

PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation. View Original Article Technology & Innovation PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi vies to unseat Coke as preferred cola pairing with rum

New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise. View Original Article Coca Cola Dept. Adult Bev PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Michaels promotes online MakerPlace with ‘Respect the Handmade’

The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Holiday & Events

By the numbers: Super Bowl LVII

By the numbers: Super Bowl LVII Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. February 13, 2023 • B… View Original Article ESG and CSR Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. View Original Article Partnerships Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Beverage

Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Corporate Purpose

ANA: Marketing workforce diversity slips, reversing yearslong trend

While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body. View Original Article Associates Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Media & Marketing

Pinterest focuses on possibility in new global ad push

New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London. View Original Article Marketing: Social Media Consumers International - UK Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Delivery

M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery. Dive Brief: M&M’s is partnering with quick delivery platform Gopuff to aid Halloween planners who underestimate how much candy is needed for the holiday, per a press release. Starting at 3 p.m. ET on Oct. 31, consumers who live in areas […]
2 min read
0
  1. Channel: Mass

Walmart comps pickleball court reservations as craze takes off

A program in partnership with Break the Love could drive interest to Walmart+, offering members exclusive perks like first dibs on peak booking times. View Original Article Marketing: Loyalty & Subscription Partnerships Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

Why Domino’s is awarding half a million dollars in snow plowing grants

Matt Talbot, chief creative officer at AOR WorkInProgress, explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants. View Original Article Dept. Beverage Dept. Natural / Organic Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

Inside J.C. Penney’s holiday marketing strategy

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.   View Original Article Strategy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a “Shop the Look” page on the retailer’s website. View Original Article Consumers Holiday & Events Home Depot MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next