1. CPG: Food & Bev

Inside Propel’s first brand campaign with Michael B. Jordan

Written by Posted on Less than 0 min read

PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Neutrogena, Nourished use AI to craft customizable 3D printed gummies

SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to custom curate vegan, sugar-free gummies. View Original Article Dept. HBC Technology & Innovation Health & Wellness Johnson & Johnson MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

FTC talks tough in false-ad notice but faces hard enforcement road

Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints. View Original Article Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament. View Original Article Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

At Brandcast, YouTube weds power of NFL to creators like MrBeast

Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade marks Fast Twitch rollout with big game giveaway

The new energy drink from the PepsiCo brand launches in February after being used exclusively by the NFL during the 2022 season. View Original Article Dept. Beverage Marketing: Social Media Sustainability Holiday & Events PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.  View Original Article Marketing: Social Media Holiday & Events TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.  View Original Article Holiday & Events Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Disney+ launches ad-supported tier with 100+ advertisers

Despite an extensive roster of blue-chip advertisers, Disney+’s foray into ad-supported streaming comes with challenges. View Original Article Dept. Grocery Editor's Choice Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Shopper & Customer

Embracing the era of video-first marketing: 5 undeniable consumer stats

Is your marketing strategy aligned with the preferences of today’s video-first generations? View Original Article Strategy Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such […]
< 1 min read
0
  1. Associates & Employees

Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

A union of pop culture, entertainment, fashion and sports puts the brand at a nexus of consumer touchpoints increasingly sought after by marketers. View Original Article Associates Consumers Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Delivery

DoorDash launches biggest app update in its history

New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries. View Original Article DoorDash Consumers Food Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Sweetgreen appoints head of marketing amid loyalty program expansion

Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle.  View Original Article Marketing: Loyalty & Subscription Restaurants Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Netflix shows meet Lacoste’s crocodile in new apparel collection

Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.” View Original Article Dept. Apparel Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Data & Insights

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. View Original Article Data & Insights Marketing: Direct & Personalization Marketing: In Store Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Department: Beverage

Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

Dive Brief: Keurig Dr Pepper is defending its search process for a new public relations agency following industry pushback, according to PR Week. The marketer’s request for proposal (RFP) has become a flashpoint of controversy due to 360-day payment terms, meaning the winning firm would not get its full payment for nearly a year. Alternatively, agencies […]
2 min read
0
4
  1. Operations & Supply Chain

Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain. View Original Article Agencies Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. View Original Article Insight Providers Strategy Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio. View Original Article Dept. Grocery General Mills MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Agencies & Vendors

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement. View Original Article Competition Insight Providers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative. View Original Article Data & Insights Marketing: Social Media Meta (Facebook) Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next