1. CPG: Food

Heinz celebrates diners who wait for its ketchup in global campaign

Written by Posted on Less than 0 min read

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Beverage

Coke links with League of Legends developer on latest flavor experiment

A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.  View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

Hard Mtn Dew will pay for your wedding — but only invite crashers

The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

The brand and a veteran of “The Bachelor” are getting in on a viral “cooking hack” of turning chips into mashed potatoes with a social media sweepstakes. View Original Article Dept. Fresh Marketing: Social Media TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Data & Insights

CMOs struggle to balance first-party data needs with value creation

New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition. View Original Article Insight Providers Data & Insights Technology & Innovation Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors eyes $100M marketing spend hike to sustain brand momentum

C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles. View Original Article Target Brick and Mortar CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Adult Beverage

How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off. View Original Article CPG: Adult Beverage Results & Investment Executives Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Wonderful Pistachios cracks open TikTok for campaign revival

The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Haribo fills social feeds with only happy news

“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news. View Original Article Marketing: Social Media Meta (Facebook) ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Adult Beverage

Busch Light argues against space travel for Earth Month push

The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space.  View Original Article Dept. Adult Bev Dept. Beverage ESG and CSR Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.  View Original Article Marketing: Voice Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss the Swiftie play, reaching Gen Z and State Farm’s holiday plans. View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign. View Original Article Marketing: Loyalty & Subscription Marketing: Social Media TikTok Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Forrester: Sustainability presents new opportunities for marketers

The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder. View Original Article Sustainability Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Shopper & Customer

Campaign Trail: Why Lexus said no to the yellow brick road

The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Roku parties with ‘Barbie,’ adds Shopify checkout

The streaming company continues to build up ways for brands to reach consumers with advertising and shopping opportunities. View Original Article Marketing: Broadcast Marketing: Digital Media Consumers Shopify Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers. View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food & Bev

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. View Original Article Executives International PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food

Bear Naked helps identify nudity-friendly hiking trails with GPS app

Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media. View Original Article Kellogg's Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Finance

MediaMath’s bankruptcy demonstrates difficulties of DSP model

The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group. View Original Article Technology & Innovation Bankruptcy Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Google ad revenue slides again as platform’s dominance is challenged

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up. View Original Article Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next