1. Partnerships & Alt Profit

Apple launches Business Connect, names partners as advertising ambitions intensify

Written by Posted on Less than 0 min read

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG & FMCG

Unilever’s chief digital and commercial officer Conny Braams departs

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020. View Original Article Executives Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Twitter’s ad revenue continues decline under Musk

A new internal report shows that Twitter’s ad intake has continued to slide since March, the New York Times reported. View Original Article Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Purpose

Keds kicks off brand refresh animated by inclusivity, playfulness

A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February. View Original Article Merchandising Acquisition Inclusivity Marketing: Brand MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: HBC

Fenty Beauty launches product creation experience on Roblox

Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products. View Original Article Gaming Dept. HBC Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.  View Original Article Consumers Dept. HBC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Adult Beverage

Smirnoff celebrates connection in new global campaign

Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. View Original Article Dept. Adult Bev CPG: Adult Beverage Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

How Lowe’s loyalty program is the ‘spine’ for personalization efforts

Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media. View Original Article Google Lowes Meta (Facebook) Editor's Choice Data & Insights Marketing: Direct & Personalization Marketing: Loyalty & Subscription Marketing: Retail Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow […]
< 1 min read
0
5
  1. Technology & Innovation

Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay. View Original Article Trends: Finance Delivery Marketing: OOH Marketing: Social Media Technology & Innovation TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Corporate Purpose

Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone. View Original Article Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Beverage

Why Sprite is heating up its lifestyle pitch with new Chill soda

A limited-time cola with a cooling sensation is supported by ads featuring NBA star Trae Young, a.k.a. “Ice Trae,” and his signature on-court shiver. View Original Article Dept. Beverage Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Adult Beverage

Michelob Ultra is first sponsor of network dedicated to women’s sports

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Coca-Cola enlists Hollywood talent for Christmas shorts

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. View Original Article Coca Cola Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Coors Light contest offers pay out for local recreations of its logo

A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it. View Original Article Marketing: Brand Pricing & Promotions Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Puma assembles team of young activists to tailor sustainability initiatives

The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark. View Original Article Sustainability Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.  View Original Article Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Holiday & Events

Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found. View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Partnerships & Alt Profit

ISpot inks multi-year measurement deal with agency Camelot

The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools. View Original Article Dept. Nonfood Marketing: Broadcast Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next