1. ESG

Forrester: Sustainability presents new opportunities for marketers

Written by Posted on Less than 0 min read

The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

State Farm conjures celebrities for biggest creative launch in 3 years

Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Macy’s bets on the metaverse for Thanksgiving Day Parade

The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event. View Original Article Crypto Metaverse NFT Trends: Tech Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Trends & External Forces

Amazon expands wellness biz with Planet Fitness tie-up

Dive Brief: Amazon and Planet Fitness have teamed up to offer new Planet Fitness Black Card holders a free Amazon Halo View wellness tracker and year-long membership from Nov. 7 through Nov. 15, according to a press release. Existing members can get 15% off during this period. The tie-up includes a TikTok hashtag challenge encouraging consumers […]
2 min read
0
4
  1. Department: Consumer Durables

As video games become cultural juggernauts, marketers still struggle with buy-in

Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies. View Original Article Dept. Nonfood Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Beverage

Martha Stewart argues against DIY in Pure Leaf campaign

The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”  View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Victoria’s Secret pilots refreshed loyalty program

“The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits. View Original Article Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Hotels.com recruits NBA stars to promote mobile app, loyalty program

A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game. View Original Article Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Bounty and NFL greats clean up after wings and football talk

The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl. View Original Article Dept. Paper ESG and CSR Procter & Gamble Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Lyft debuts in-app ads to help brands reach riders in transit

Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details. View Original Article Partnerships Amazon MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Female CMOs are building some of fintech’s fastest-growing brands

They’re “rapidly expanding financial services by … creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group. View Original Article Technology & Innovation Trends: Finance Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Shopper & Customer

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors. View Original Article Delivery Dept. Beverage Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D. View Original Article TikTok AI Marketing: Social Media Consumers Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago. View Original Article Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company’s impression, click and viewability metrics across several ad formats. View Original Article Instacart Marketing: Retail Media Marketing: UGC Competition Editor's Choice Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Retailer Media

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges. View Original Article Amazon Marketing: Retail Media Legal & Criminal Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Data & Insights

Smoothie King pens paperback romance novel with aid of ChatGPT

The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app. View Original Article ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

What Wendy’s global CMO Carl Loredo learned from Taylor Swift

The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion. View Original Article Executives Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Merchandising

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next