1. Technology & Innovation

Macy’s bets on the metaverse for Thanksgiving Day Parade

Written by Posted on Less than 0 min read

The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Associates & Employees

Chipotle takes Gen Z behind the scenes to recruit new employees

The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation. View Original Article Associates Marketing: Social Media Consumers Restaurants ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Department: Beverage

Bubly hydrates Dry January participants with ‘press for bubly’ button

Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep. View Original Article Dept. Beverage Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Retailer Media

Casey’s to enter the retail media game in early 2023

The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network. Dive Brief: As a next step in its continuing digital transformation efforts, Casey’s General Stores will launch its own retail media network in early 2023, according to an emailed announcement. Through its network — called Casey’s Access — […]
< 1 min read
0
  1. Shopper & Customer

Walmart Connect expands in-store ad formats as shoppers return en masse

The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network. View Original Article Marketing: Broadcast Marketing: In Store Marketing: Retail Media Shoppers Walmart Walmart Connect MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Corporate Purpose

J. Crew awards media AOR duties to PMG following Madewell success

The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity. View Original Article Data & Insights Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. View Original Article AI Marketing: Loyalty & Subscription Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

How TurboTax’s new campaign makes moves count on road to Super Bowl

An effort aimed at millennial and Gen Z consumers will culminate with the brand’s 11th consecutive appearance in the big game. View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus. View Original Article AI Executives Meta (Facebook) Predictions and Forecasts Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

How Bomb Pop connects with tweens to boost sales

By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.  View Original Article TikTok Gaming Target Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Apple boosts services pitch with savings account, AR/VR headset perks

The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device. View Original Article Pricing & Promotions Technology & Innovation Tech: AR and VR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Partnerships & Alt Profit

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.  View Original Article Marketing: Voice Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Snoop Dogg gives up smoke for Solo Stove campaign

A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Chiquita banana embraces color, positivity with Romero Britto collaboration

The artistic campaign brings bold, eye-catching colors to the brand’s marketing and builds awareness with a robust OOH campaign. View Original Article Marketing: OOH MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay makes largest-ever investment in women’s sports for World Cup

As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign. View Original Article Results & Investment PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Shopper & Customer

How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire. View Original Article Consumers Restaurants Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI. View Original Article Technology & Innovation Predictions and Forecasts Metaverse Trends: Tech AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Merchandising

Burger King vies to extend viral Whopper jingle’s shelf life with remix

The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs. View Original Article Merchandising Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade enlists Messi to design limited-edition bottle

A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games.  View Original Article Dept. Nonfood Dept. Toys & Games PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next