1. Media & Marketing

Reddit signs 3 independent agencies as it scales ad biz

Written by Posted on Less than 0 min read

Horizon Media, PMG, and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Operations & Supply Chain

Acura’s anime racing series returns with new episodes

“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S. View Original Article Predictions and Forecasts Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Beverage

Coke promotes Fanta shakeup with mobile game, Gen Z creators

A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences. View Original Article Dept. Beverage Consumers Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Havas boosts creative offering with Uncommon acquisition

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output. View Original Article International - UK Partnerships Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey. View Original Article Technology & Innovation Pricing & Promotions Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Consumer Durables

Nike, Dick’s release largest joint ad campaign to date

The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago. View Original Article Marketing: Loyalty & Subscription Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Gartner: Uncertainty clouds CMO prospects for 2023

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back. View Original Article Executives Insight Providers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Hinge dating app launches $1M initiative combatting Gen Z loneliness

“One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000.  View Original Article Consumers ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

How Champion shifted its brand name from a noun to a verb with new campaign

The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Data & Insights

How a pretzel with a devoted following finally got its first ad

For more than a decade, this brand grew organically, thanks to devotees, but Insights and brand growth expertise brought it to the next level. View Original Article Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Adult Beverage

A new era for alcohol advertising gets a slow start

AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype. View Original Article Dept. Adult Bev Holiday & Events CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Nike broadens focus to holistic fitness with ‘Well Collective’

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport. View Original Article Health & Wellness Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Adult Beverage

AB InBev exec on the creativity overhaul behind a historic Cannes Lions win

Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor. View Original Article CPG: Adult Beverage Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

Advertisers flock to new awards show honoring African-American talent

Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.   View Original Article PepsiCo Procter & Gamble MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer

Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics. View Original Article Metaverse Trends: Tech Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food

Snickers takes to the skies in air-travel focused campaign

With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers. View Original Article International Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi vies to unseat Coke as preferred cola pairing with rum

New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise. View Original Article Dept. Adult Bev PepsiCo Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Meta rolls out AI-driven brand safety and verification tools

Meta is looking to address advertiser concerns with new tools for Facebook and Instagram that help classify content and context.   View Original Article Dept. Nonfood Meta (Facebook) Marketing: Social Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Merkle blends AI, human interaction for Intelligent Messaging tool

The Dentsu company’s new messaging solution creates turnkey chat experiences across social and messaging platforms. View Original Article AI Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats. View Original Article Marketing: Social Media Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Adult Beverage

How Heineken disrupted the staid non-alcoholic beer industry

While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer.  View Original Article Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next