1. Shopper & Customer

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

Written by Posted on Less than 0 min read

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food

Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

Part of the “It Has to be Heinz” platform, the effort leverages the brand’s icon status to encourage consumers to use gravy how they use ketchup. View Original Article Consumers Holiday & Events KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

The most promising ID solutions for a post-cookie world

Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. ESG

Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report. View Original Article AI Consumers ESG and CSR Marketing: Social Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Operations & Supply Chain

Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds. View Original Article Holiday & Events International - North America Marketing: Shopper Returns Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads. View Original Article Marketing: Social Media Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Trends & External Forces

Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Marketers trialing Threads say it comes at the expense of Instagram, Facebook

Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found. View Original Article Marketing: Social Media Meta (Facebook) Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Coca-Cola enlists Hollywood talent for Christmas shorts

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. View Original Article Dept. Beverage Holiday & Events Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured. View Original Article Predictions and Forecasts Google AI Marketing: Social Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Merchandising

Resy ‘drops’ exclusive reservations in new campaign

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

At Brandcast, YouTube weds power of NFL to creators like MrBeast

Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz goes luxe with immersive hotel integrations

Dive Brief: The Kraft Heinz Company partnered with hospitality company Ennismore for a series of on-premise experiences, activations and digital content meant to promote its chef-inspired Heinz 57 collection, according to a press release. Included in the experience is an exclusive Heinz tasting lounge, slated for Feb. 23 at Hyde Beach in Miami, Florida, that will promote […]
2 min read
0
4
  1. Media & Marketing

Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas. View Original Article Consumers Technology & Innovation TikTok Coca Cola Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Beverage

Hard Mtn Dew will pay for your wedding — but only invite crashers

The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

CMO Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community. View Original Article TikTok Dept. HBC Executives Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

Sociable: 34 predictions for social media marketing in 2024

A platform-by-platform breakdown of what’s in the works and the big changes digital marketers can expect next year.  View Original Article ESG and CSR Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry. View Original Article Dept. Beverage Holiday & Events PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

Gucci, Vans team up for Roblox scavenger hunt

The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse. View Original Article Dept. Apparel Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Most marketers are experimenting with AI but feelings are mixed, survey says

Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy. View Original Article AI Technology & Innovation Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Agencies & Vendors

Papa Johns readies creative, media agency reviews

The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers. View Original Article COVID19 Agencies Data & Insights Marketing: UGC Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next