1. Holiday & Events

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Written by Posted on Less than 0 min read

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Data & Insights

Coke joins AI hype train in search for next-gen creative capabilities

Dive Brief: Coca-Cola is the first marketer to take advantage of a new partnership between management consultancy Bain & Company and OpenAI, the developer of artificial intelligence (AI) software like ChatGPT, according to a press release. Coke will leverage tools like ChatGPT and DALL.E, a digital image generator built on deep learning, to enhance its marketing […]
2 min read
0
4
  1. Department & Category

Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh. View Original Article Consumers Dept. Fresh Dept. Grocery Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Trends & External Forces

Marketers bullish on generative AI’s potential to boost the creator economy

Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.  View Original Article Economy AI Results & Investment Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

Busch Light enlists Sarah McLachlan for Super Bowl LVII

The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips. View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

SeaWorld names Marisa Thalberg CMO to strengthen conservation position

Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s. View Original Article Restaurants Lowes Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

CMOs gain business savvy and confidence of CEOs, survey finds

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021. View Original Article Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Technology & Innovation

As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research. View Original Article Insight Providers Big Data Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Beverage

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. View Original Article Coca Cola Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy. View Original Article Holiday & Events Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Microsoft rolls out new chat ads API as part of AI blitz

Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Beverage

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. View Original Article Dept. Beverage Dept. Grocery Marketing: Social Media Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Restaurants

Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.  View Original Article Delivery Restaurants Ubereats MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retailer Media

Marketers see promise in push to ‘decouple’ retail media data

At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for more flexibility around data use. View Original Article Data & Insights Kroger Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

75% of marketers expect to spend more on TikTok even as ban looms

Despite security concerns and the possibility of a ban by the U.S. government, three in four marketers expect to increase spending on TikTok in the next 12 months, according to a Capterra survey of 300 marketers at businesses in the U.S. A TikTok ban would have a moderate to significant impact on achieving social media marketing or […]
2 min read
0
  1. Media & Marketing

Campaign Trail: Why Sport Clips joined the ASMR fan club

The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. View Original Article Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Retailer Media

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.  View Original Article Editor's Choice Amazon Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Consumer Durables

Adidas launches digital products on Roblox

The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.  View Original Article Brick and Mortar Dept. Apparel Gaming Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint. View Original Article Data & Insights Operations & Supply Chain Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

How Christian Dior made virtual try-ons a luxury experience

A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO

Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next