1. Trends & External Forces

Nike broadens focus to holistic fitness with ‘Well Collective’

Written by Posted on Less than 0 min read

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Domino’s delivers anywhere on the map with latest tech innovation

Pinpoint Delivery leverages Google Maps to evolve the chain’s groundbreaking Hotspots feature and will be promoted via an integrated campaign. View Original Article Delivery Technology & Innovation Google Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Adult Beverage

Coors Light’s nail polish changes color at ideal beer-drinking temperature

Coors Light, owned by Molson Coors, released Chill Polish, a branded, color-changing nail polish, the company said in a press release. The nail polish, made in partnership with Le Chat Nails, turns from slate gray to Coors Light Blue at a certain temperature. This is similar to how the mountains on Coors Light cans turn from […]
2 min read
0
4
  1. CPG: Food

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio. View Original Article Dept. Grocery General Mills MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Restaurants

Disney sells out ad time for NHL All-Star events

Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Technology & Innovation

Neutrogena, Nourished use AI to craft customizable 3D printed gummies

SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to custom curate vegan, sugar-free gummies. View Original Article Johnson & Johnson Dept. HBC Technology & Innovation Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

YouTube ad revenue bounces back as parent Google again lands in hot seat

Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google. View Original Article Marketing: Social Media Google Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Vanessa Pappas steps down as TikTok COO

The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app. View Original Article Executives Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad. View Original Article Marketing: Social Media Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

J. Crew opens virtual store

The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images. View Original Article Shoppers Marketing: Print MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Delivery

DoorDash offers to deliver every product advertised during Super Bowl

The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game. View Original Article Food Delivery DoorDash Pricing & Promotions Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Trends & External Forces

Marketing can’t just be diverse–it has to be diverse-first

Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth–unless organizations can learn to embrace it. View Original Article Predictions and Forecasts Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Retailer Media

IPG Mediabrands bows retail media measurement platform

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up.  View Original Article Amazon Walmart Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Restaurants

Wendy’s to spend $55M on breakfast ads

CEO Kirk Tanner, who joined the company less than two weeks ago, said the advertising could drive up breakfast sales in the U.S. and Canada by 50%. View Original Article Executives Restaurants International - North America MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

How Walmart’s shoppable rom-com bridges holiday content, commerce

Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White. View Original Article Walmart Executives Marketing: Broadcast Marketing: Social Media Merchandising Holiday & Events TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. ESG

Influencers have greatest impact on consumer sustainability choices, Unilever finds

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns. View Original Article Marketing: Broadcast Marketing: Social Media Sustainability Consumers Government ESG and CSR Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Omnicom eyes AI as means to eliminate mundane agency work

Reporting strong Q4 results, the group also pointed to deals like Kroger-Albertsons as a sign retail media and commerce will stay in the spotlight.  View Original Article Albertsons / Safeway Kroger Marketing: Retail Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Restaurants

Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor. View Original Article Restaurants Predictions and Forecasts Associates MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Brandtech Group acquires Jellyfish to create $1B digital marketing agency

The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media. View Original Article Agencies Data & Insights Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next