1. Department: Adult Beverage

Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Written by Posted on Less than 0 min read

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. ESG

Campaign Trail: Why Ardbeg released a comic anthology

The scotch whisky distiller is best known for its peaty flavor, which inspired the creation of “Planet Ardbeg.” View Original Article Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Channel: Home Improvement

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand. View Original Article Marketing: Retail Media Lowes MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Google enhances AR search tools to help harried holiday shoppers

Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store. View Original Article Dept. HBC Consumers Shoppers Holiday & Events Dept. Nonfood Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Uncategorized

Ikea defies ‘don’t try this at home’ in debut creative from McCann

An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Retail Ecosystem

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z. View Original Article Holiday & Events Pop Ups Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

TikTok launches ‘Creative Challenge’ to provide more opportunities for creators

Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships. View Original Article Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Home Depot takes Kids Workshops to the metaverse on Roblox

Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop. View Original Article Metaverse Home Depot Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release

The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations. View Original Article Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Department: Consumer Durables

Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game. View Original Article Partnerships Dept. Apparel Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Ad-supported streaming brings new viewers to Netflix, Disney+

New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research. View Original Article Marketing: Digital Media Technology & Innovation Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Retailer Media

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane. View Original Article Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media. View Original Article ESG and CSR Marketing: Social Media Restaurants Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Adult Beverage

Heineken helps Ant-Man shrink alcohol consumption in new ads

In the run up to Marvel’s “Ant-Man and The Wasp: Quantumania,” the brewer is hoping to spread the word about its alcohol-free option. View Original Article Dept. Adult Bev Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Strategy

Ford hires Toyota veteran as global CMO

Lisa Materazzo was formerly Toyota’s top marketing executive in North America and joins as the automaker navigates the industry’s electric “sea change.” View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Shopper & Customer

Walmart Connect expands in-store ad formats as shoppers return en masse

The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network. View Original Article Walmart Marketing: Broadcast Marketing: In Store Marketing: Retail Media Shoppers Walmart Connect MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Corporate Strategy

Snap makes latest exec appointment in monetization chase

Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company. View Original Article Health & Wellness Meta (Facebook) Dept. Natural / Organic Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

7-Eleven drives in the metaverse with Fortnite activation

As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair. View Original Article 7-Eleven & Speedway Consumers Metaverse Trends: Tech Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell embraces soccer, Latin culture in new ad

The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Data & Insights

Lyft deepens ad-targeting, measurement bench as in-app video launches

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats. View Original Article Insight Providers Big Data Data & Insights Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
Next