1. Technology & Innovation

7-Eleven drives in the metaverse with Fortnite activation

Written by Posted on Less than 0 min read

As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy. View Original Article Trends: Tech Holiday & Events Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Operations & Supply Chain

Absolut returns to the metaverse for Coachella with focus on friendship

The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections. View Original Article Dept. Adult Bev Partnerships Returns Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Holiday & Events

Coca-Cola enlists Hollywood talent for Christmas shorts

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. View Original Article Coca Cola Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Shopper & Customer

Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions. View Original Article Walmart Marketing: Loyalty & Subscription Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food

Kraft Real Mayo claims mayo love can lead to more dating app matches

The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Consumer Durables

3 steps to set your mobile app up for success

Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson. View Original Article Dept. Apparel Restaurants Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

As budgets shift to CTV ads, brands navigate a new era of streaming service options

The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market. View Original Article Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Stores & Formats

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. View Original Article Store Location Shoppers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Partnerships & Alt Profit

Verizon and The Met partner to bring historical items to Roblox

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more. View Original Article Delivery Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza. View Original Article Delivery Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday. View Original Article Dept. Fresh Strategy Marketing: Broadcast Marketing: Social Media Consumers TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

Diageo outlines 5 key consumer trends for 2024, including neo-hedonism

The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble.  View Original Article Consumers Technology & Innovation Trends: Consumer Predictions and Forecasts CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on measurement issues have been making the rounds, heralding its rapid progress and Nielsen’s potential role. View Original Article Insight Providers Big Data Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Retailer Media

Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer rebrands Wienermobile for first time since 1936

A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Department: Beverage

Samuel Adams brews up scares for return of OctoberFest

As part of “Beer Fest, Fear Fest,” consumers are tasked with holding a full glass of beer through a series of jump scares. View Original Article Dept. Adult Bev Dept. Beverage Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Expedia Group launches ‘shoppable’ platform with inspirational travel content

The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company. View Original Article Marketing: Broadcast Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Uber Eats readies post-checkout ads for Super Bowl LVII launch

Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service. View Original Article Delivery Holiday & Events Ubereats MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Cap’n Crunch sails into Coachella Valley for birthday celebration

In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
Next