1. Department: Consumer Durables

3 steps to set your mobile app up for success

Written by Posted on Less than 0 min read

Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Retailer Media

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges. View Original Article Amazon Marketing: Retail Media Legal & Criminal Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Planet Fitness busts gym barriers with help from Megan Thee Stallion

A new campaign builds off the momentum from the rapper’s performance on the Planet Fitness stage in Times Square on New Year’s Eve. View Original Article Sustainability Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

Busch Light enlists Sarah McLachlan for Super Bowl LVII

The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips. View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards. View Original Article Consumers Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater. View Original Article Dept. Fresh Holiday & Events Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Netflix believes ads will eventually drive at least 10% of revenue

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets. View Original Article Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Bose works to boost gender parity in music production

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Strategy

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. View Original Article Insight Providers Strategy Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Stores & Formats

Shake Shack powers up ‘Super Mario Bros.’ activation

In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app. View Original Article Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Nonfood

Heineken combines PC with beer fridge in overture to hardcore gamers

A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders. Dive Brief: Heineken’s Brazil group and Publicis Groupe’s LePub Brazil have designed a functioning gaming PC that doubles as a fridge to keep beverages cold, per details shared with Marketing Dive. Dubbed “TH3 G4M1NG FR1DG3” […]
3 min read
0
  1. Media & Marketing

YouTube reinforces brand safety for growing Shorts format

New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Partnerships & Alt Profit

Snap helps brands streamline creator partnerships with new solutions

Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Allstate sparks mocktail inspiration on Instagram in safe driving push

The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows. View Original Article Dept. Beverage Marketing: Broadcast Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

State Farm riffs off new brand character with jazz CD, hotline

“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Agencies & Vendors

OMD tops media agency rankings

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report. View Original Article Agencies Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Merchandising

Inside Nestlé‘s long road to improve the sustainability of its packaging footprint

From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually. View Original Article Packaging Sustainability Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Media & Marketing

Netflix shows meet Lacoste’s crocodile in new apparel collection

Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.” View Original Article Dept. Apparel Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Uncategorized

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The campaign extension comes as DirecTV faces flak from the NFL over recent ads featuring Kelce that the league believes are deceptive. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such […]
< 1 min read
0
  1. CPG: Food

Manischewitz rebrands to extend appeal beyond kosher aisle

Debuting ahead of Passover, the makeover was spearheaded by an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.  View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
Next