1. Partnerships & Alt Profit

Verizon and The Met partner to bring historical items to Roblox

Written by Posted on Less than 0 min read

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Strategy

Choice Hotels CMO talks the brand’s largest marketing campaign to date

The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice’s growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Retailer Media

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category. View Original Article Agencies Marketing: Retail Media Operations & Supply Chain Lowes MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced.  View Original Article Agencies Predictions and Forecasts Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Beverage

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors. View Original Article Consumers Delivery Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Finance

Garnier launches new line with biggest investment in over 10 years

Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup. View Original Article Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

Created with agency Agent A, the latest evolution of the “Water Down Nothing” campaign helped the challenger brand bring the buzzy tech to a growing category. View Original Article Dept. Beverage Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

75% of marketers expect to spend more on TikTok even as ban looms

Despite security concerns and the possibility of a ban by the U.S. government, three in four marketers expect to increase spending on TikTok in the next 12 months, according to a Capterra survey of 300 marketers at businesses in the U.S. A TikTok ban would have a moderate to significant impact on achieving social media marketing or […]
2 min read
0
  1. CPG: Adult Beverage

Anheuser-Busch reunites with Washington Commanders ahead of NFL season

Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

FanDuel bets big on Gronk in first Super Bowl spot

If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Netflix global ad president departs after 13 months

The streaming giant has appointed Amy Reinhard, previously VP of studio operations, to the role as it ramps up its monetization bets. View Original Article Marketing: Digital Media Operations & Supply Chain Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo bridges snacks and beverages for shared holiday ad

The tie-up sees a Snapchat integration and marks the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial. View Original Article Holiday & Events Marketing: Social Media PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

‘Treat yourself’ culture: Here’s what the numbers say

Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Associates & Employees

ZipRecruiter partners with Ant-Man to showcase job-seeking tech

The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.” View Original Article Associates Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

General Motors, Netflix team for strategic alliance around EVs

The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push. View Original Article Holiday & Events Partnerships Streaming Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Operations & Supply Chain

Coors Light’s silver bullet train returns for Super Bowl with seats for fans

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. View Original Article Dept. Adult Bev Dept. Beverage Dept. OTC Consumers Holiday & Events Returns CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that’s hot” her catchphrase in the 2000s. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Data & Insights

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view. View Original Article Data & Insights Partnerships Shoppers Amazon AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Associates & Employees

McDonald’s prepares for corporate restructuring, staff cuts

Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures. View Original Article Associates Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next