The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.
Dive Brief:
- Personalized performance nutrition brand Gainful has announced its first wholesale agreement through an exclusive partnership with Target.
- Products from the DTC brand will be available on the mass merchant’s website and in 1,800 stores, according to a press release emailed to Retail Dive.
- While purchasing products on Gainful’s site requires a subscription, purchasing products via Target does not. In place of the online quiz, the in-store Target experience offers customers a three-step system to create a customized protein blend. Customers can opt to add flavor or goal boosts — which include products geared toward recovery and building muscle — to its protein bases.
